Announcing the DMA Certified Marketing Professional™ Program The New Global Standard for Direct Marketing Education

14 Core modules to build your global marketing acumen

All modules in this certification program expose you to the direct marketing expertise you need to be successful in any market, anywhere in the world. Each is about 90 minutes long, and there’s required reading. The 14 modules listed below are compulsory and form the core of the DMA Certified Marketing Professional™ Program. In addition to the core modules you will be required to take 2 elective modules that you can select from:

• DMA E-Learning modules
• Specified DMA educational events
• Highlighted DMA conference sessions
• Specified DMA webinars

Fundamental Modules

Successful Direct Marketing: An Introduction and Overview
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Creating Compelling Offers and Propositions
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How to Develop, Recognize and Evaluate Winning Creative Strategies
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Innovation in Marketing, Using Research and Testing
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What Every Marketer Needs to Know About Marketing Databases
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The Essential Elements of Customer Marketing
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Creating Successful Direct Mail Campaigns
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Overview of Internet Direct Marketing
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Developing Responsive E-Communication Campaigns
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What You Need to Know About E-Commerce Design, Functionality and Evaluation
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Advanced Modules

Essential Math and Finance for Direct Marketers

Advanced Database Marketing

Advanced Web Marketing in the Digital Age

Advanced Email Marketing

Disclaimer: DMA does not guarantee, warrant, or endorse the products or services of any firm, organization, or person. Certification by DMA indicates that a person has met the specific requirements of the certification process, but is not a guarantee of competency, accuracy, or any particular result. Information about Certificants is provided by Certificants themselves and DMA is not responsible for any incorrect or outdated information about Certificants. DMA does not assume any duty to the public for the services of Certificants or any other person or entity participating in or receiving services from Certificants. DMA SHALL NOT BE LIABLE FOR ANY LOSS, DAMAGE, INJURY, CLAIM, OR OTHERWISE, WHETHER AN ACTION IN CONTRACT OR TORT, AND SHALL FURTHER NOT BE LIABLE FOR ANY LOST PROFITS, OR DIRECT, INDIRECT, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OR ANY KIND (INCLUDING WITHOUT LIMITATION ATTORNEYS FEES AND EXPENSES).