If you missed one of these Catalog & Multichannel Marketing Council informative and convenient virtual seminars, here is your second chance. The virtual seminars listed below are available at anytime, right when you need them. Take advantage of these sixty minutes of valuable marketing instruction, all with just a click!

Once you have registered you will receive an email confirmation from Customerservice@the-dma.org with a personalized link to access the recording.

Below is a list of virtual seminar recordings available.

THE ESSENTIALS OF CATALOG & MULTICHANNEL MARKETING – THE VIRTUAL SERIES:

PART ONE: The Ins and Outs of Catalog Marketing: A Primer to Building a Successful Catalog Business
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Catalog marketing is all about determining who to mail, when to mail and what to mail. Its developing plans to acquire customers (“front-end marketing”), retain customers (“back-end marketing”) and increase overall purchase frequency to grow the business. Without a solid marketing foundation, the best merchandise concept and creative platform are left to flounder. In this session, you’ll be introduced to the concepts that are the lifeblood of every successful catalog company, including contact strategy development, new customer acquisition techniques, promotional strategies, segmentation models and the essential analytical concepts that every cataloger must master.
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PART TWO: Catalog Design – Rules of Engagement
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Catalogs must work extraordinarily hard to sell products. Within the confines of the printed page, designers must create a landscape of words and pictures which will engage customers and prospects to purchase items without first hand experience. Test results prove that a poorly created catalog can destroy even the best marketing and merchandise plans. While a catalog may not be “bad,” is it really taking advantage of every creative opportunity that might make or break a sale? Learn how successful catalogs intertwine the “physics” of catalog best practices along with engagement techniques that increase response and average order.
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PART THREE: What’s a Merchandise Concept & How Do You Get One?
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Your merchandise is the reason people purchase from your catalog. Product selection can give your catalog a 20% to 30% lift in sales with no additional marketing expenses. But how do you select winning products?

Every successful catalog begins with a merchandise concept. Your merchandise concept helps define what goes into – and more importantly – what stays out of your catalog. When you support your merchandise concept with distinct branding and solid analytics, you have established the most important footing for your catalog’s financial success. In this informative and engaging session, you'll discover how to define your merchandise concept and how to analyze its success with new and actionable insights. Explore new ways to use your merchandise analysis to improve your product sales, leverage your marketing expense, identify critical areas that need immediate attention and improve your response.
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