Some customer segmentation approaches last, but many don’t. Some have driven entire organizational structures, marketing strategy, and financial success, while others were barely actionable upon arrival. What is the secret to segmentation success, and how can you avoid the pitfalls?
Customer segmentation initiatives are launched from a simple yet valid premise: “not all customers are created equal.” Of course this is true, but does it matter, and should you care? The answer is a resounding yes, but only if you are able to segment your customers in a meaningful and actionable way–a way that can truly make a difference.
After this virtual seminar, you will:
- Execute the 10 critical steps needed to develop and implement a successful customer segmentation scheme.
- Learn how to align behavioral segmentation with attitudinal and/or needs-based segmentation.
- Understand the true benefits of segmentation and how to apply uniquely to each customer.
Speaker: Marcy Riordan
Marcy Riordan is Vice President of Consulting Services at iKnowtion and she is responsible for providing strategic direction to some of the company’s major accounts. Ms. Riordan initially joined iKnowtion as a senior consultant and has 15 years experience in database marketing, risk management and strategic marketing consulting.
Registration Rates
| DMA Member: | $149 |
| Non-Member: | $199 |
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
© Direct Marketing Association | Privacy Statement