Though economists can’t agree whether or not we are actually in a recession, one thing marketers can agree upon is that 2008 will test the best of us. Tough times separate the rookies from the pros, the copycats from the innovators, and the insipid from the intrepid. Now is the time to be brave, to find the opportunities that others overlook, and to make the most of your marketing.
After this session, attendees will be able to:
- Develop and execute a meaningful strategy based on the golden opportunities our economic downturn has to offer.
- Effectively market products and services on a shoestring budget
- Pinpoint which marketing efforts are actually working
Speaker: Drew Neisser
Drew is proud to be a Renegade, the interactive brand experience agency he co-founded with funding from Dentsu in 1996. Educated at Duke, trained at JWT and retrained at Chiat/Day, Drew is all about ideas—the bigger the better. To that end, Drew fathered the TrafficCam and named the Toughbook for Panasonic, hatched the HSBC BankCab and has helped his clients win Guerrilla Marketer of the Year four times.
Drew has spoken at many industry events including the DMA’s 2008 B2B Conference, BRANDWEEK’s Next Big Idea Conference, the IAAA “Out of the Box” conference in Amman, Jordan, WOMMA’s Boot Camp and the NYAMA Guerrilla Marketing roundtable. Drew has authored articles for Adweek, AdMap, Brandweek, eMarketer, iMediaConnection, MediaPost and Promo Magazine among many others. He is an active member of the NYAMA and believes that the future of communications resides in the notion of Marketing as Service – a concept he preaches about at www.theDrewBlog.com.
Registration Rates
| DMA Member: | $149 |
| Non-Member: | $199 |
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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