DMA Database Marketing Seminar

Identify, understand, and target your best customers – and improve the profitability of your next campaign. If you’re not capitalizing on database marketing and the profit opportunities it offers, you’re missing out: A recent study found that ”relevant” campaigns increased net profits by more than 18 times compared to mass marketing mailings.*
_{(* DMNews.com, June 29, 2006.)}

Database marketing is at the core of all CRM efforts and an increasing number of companies are tapping into the power of their databases to enhance profitability. It's vital to find every way possible to increase your marketing performance in an increasingly soft economy. This exciting seminar will get you up-to-speed on how to effectively integrate your marketing efforts with information technology, quantitative analysis, finance, and merchandise functions in your organization to multiply your ROI. We'll show you ways to identify hidden opportunity within your database and cost effectively acquire new customers as well as to target the right customers to develop long-term loyalty.

Download a PDF of the Database Marketing Seminar brochure.

NEW! DMA’s distinguished Database Marketing Seminar is Now Offered Online!
DMA’s new Database Marketing Online Seminar features the same powerful information presented in our in-person seminar. Enjoy the benefits of learning this valuable material at your own pace - when it’s most convenient for you! Click here if you would like more information on the Database Marketing Online Seminar.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

Benefits of Attending

How can you apply database marketing in your business? This seminar will help you identify opportunities and enable the full use of technological capabilities such as:

Tools and techniques for assessing the health of your database
Reporting tools, OLAP and dashboards to demystify your customers and their behavior
Best practices for developing targeted campaigns using advanced analytics
Leveraging Customer Lifetime Value for making informed marketing decisions
Developing multi-wave and multi-channel contact strategies to increase profit
Measuring the effectiveness of campaigns to demonstrate marketing impact

Who Should Attend

Those responsible for or involved in database marketing across every major industry – including catalog, publishing, retail, technology, and financial services will find this seminar valuable. Marketers, in particular, will learn how to solve issues and capitalize on opportunities to help their businesses profit, including:

Database Marketing Managers and Directors
Marketing Managers and Directors
CRM Managers and Directors
Business Intelligence Managers and Directors
Customer Informaton Managers and Directors
Merchandising, Finance and IT Managers, and Executives
Company Vice Presidents and Presidents
Database Strategists and Marketing Strategists
Analysts

Past attendees have represented all types of organizations — large and small, profit-making and non-profit — and have included participants from catalog, retail, publishing, financial services, high-tech, consumer, and business-to-business organizations.

Why You Should Attend

If you need to know the answer to even one of the vital questions below, then you can’t afford to miss this event:

How can I tell if database marketing will work in my company – before investing a lot of time and money? What benefits can I realize with database marketing?
There’s so much data – what types should we be collecting?
Are there third-party data sources that will make our database more powerful?
We’re struggling with some marketing decisions – could predictive modeling help?
We’re not maximizing the total mix of targeted marketing in a given season – how can we get started?
Is data mining worth the effort?
How can calculating Customer Lifetime Value help us over the long run?
Can we really afford to spend what it takes to retain and reactivate this customer?
We want to create exclusive offers for certain customers – are product affinities the answer?

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: List & Database Council, Analytics Council, and Business-to-Business Council.

Continuing Education Units Awarded

Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.

ADVANCE YOUR CAREER WITH A CERTIFICATE IN DIRECT MARKETING

This seminar is part of DMA’s Certificate in Direct Marketing. Through a wide variety of intensive and highly acclaimed seminars, such as this one, you can earn credits toward DMA’s Certificate in Direct Marketing. It’s that easy. Don’t wait to grab ahold of your future. Enroll today!

Registration Rates

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental Breakfast and lunch will be served each day and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	100% refund or account credit
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org

Database Marketing Seminar