Chances are you already know the importance of your customer database and are most likely doing some statistical modeling and analysis. But how do you really pay back the investment of building your database? The first step is to gain a greater understanding of advanced data-driven marketing techniques to really unlock the power of your customer data.
Whether it’s your direct mail piece, Web site landing page, telemarketing, or e-mail campaign, effective testing, and smarter segmentation is crucial to strategic success. Learn how to transform your customer data into relevant information to drive a customized marketing strategy.
Please Note: This seminar is only available as an In-House seminar. For more information about DMA’s In-House Training Program visit www.dmainhouse.org, call our in-house training manager at 212.768.7277, ext.1609, or email inhousetraining@the-dma.org.
To request an In-House Training brochure, click here.
Benefits of Attending
- Align the right product and offer with the right customer
- Establish what data and models you need to implement an optimization strategy
- Avoid the most common errors made when implementing segmentation strategies
- Recognize when to use strategic versus tactical segmentation
- Distinguish which database capabilities are required to support advanced data-driven marketing techniques
- Overcome less-than-perfect surveys, predictive models, and addresses by using e-mail and the Internet
Who Should Attend
If you are directly involved with database marketing, customer relationship management, response analysis, marketing, or statistical modeling, then you should attend.
- This seminar is a must for:
Marketing Managers
Product or Brand Managers
List Managers or Brokers
Data Processing Managers
Database Managers
Model Builders
Data Suppliers
Database Vendors
The focus of this seminar is B-to-C marketing, although B-to-B examples and case studies are also used.
What You'll Learn
- In this two-day seminar you will learn how to:
Customize marketing strategies using your own database
Use your data to segment and tailor strategic offers
Test advanced techniques to increase customer value
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You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.
Attendees tell us this workbook alone is worth the price of admission!
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