Direct Marketing Fundraising 101 Seminar

In this introduction to direct response fundraising, you will gain valuable insights into ways that charitable and other nonprofit organizations can generate new support and raise money using direct marketing. When you return to your office, you’ll be motivated and inspired with dozens of great ideas, strategies and a renewed focus and commitment. You’ll have the tools needed to develop and produce a basic direct response fundraising program — even for smaller nonprofit organizations.

Throughout the seminar, you’ll get case studies, group discussions and real-life examples to find out what’s working, what’s not — and how to adapt these winning tactics and strategies to your own fundraising program!

Benefits of Attending

In just two days, you can learn how to design and implement a direct response fundraising campaign!

Plus, as an attendee you will:

Explore the basics of direct response fundraising using various media, such as direct mail, e-mail, telemarketing, and more
Learn testing and data analysis how-to’s and fundamentals
Examine real examples and scenarios to better understand of the concepts
And more…

Who Should Attend

You should attend if you have between 0-3 years experience in coordinating direct response fundraising for a charitable or nonprofit organization. Seasoned nonprofit professionals looking for a refresher course will also benefit from the information in this seminar

Other titles who benefit from this seminar are:

Client Service Managers
Direct Mail Associates/Managers
Nonprofit Fundraisers
Production Mangers
Teleservices Managers

FREE BONUS

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

Registration Rates

DMA Nonprofit Federation Member:	$399
DMA Member:	$399
Non-Member:	$599

Registration rates are subject to change.

Continental Breakfast will be served each day and is included in your registration rate.

See information on how to join DMA.

4 Ways to Register

Online:	Register Now
Fax:	212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you cannot send a substitute, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

Cancellation Refund Schedule
3 business days or more before the seminar date	100% refund or account credit
2 business days or less up to the seminar date	Account credit
1st day of seminar/no show	No refund - no account credit

Please note account credits must be used within a year

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}