Direct Mail Production Strategies Seminar
Direct marketers are often shocked to realize that printing and postage typically eat up to 90% of a direct mail budget. Production and mailing are a huge hit on the bottom line and deserve at least as much – if not more – attention as is given to creative and list selection. Attend this seminar and examine whether or not you are spending your production dollars in the right way. Brush up on the fundamentals and learn the latest techniques of pre-press, printing, lettershop, and mailing all in two days – and learn valuable tips for ensuring you produce your mail on time, on budget, and without error. Most important, learn how to take advantage of all the available postage discounts!
Benefits of Attending
Increased loyalty means an increase to your bottom line. In two days, you’ll examine current issues driving loyalty marketing, why loyalty marketing works, how to define measurable objectives, where and when to use promotional currency, sure-fire enrollment tactics, how to incorporate strategic partnerships and much more. You’ll leave fully equipped to return to your job and put together a program that recognizes and rewards your best customers and puts money in your pocket.
Who Should Attend
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Marketing Managers
Production Managers
Creative Directors
Graphic Designers
Account Managers
Project Managers
Circulation Directors
Anyone responsible for buying print or producing a direct mail campaign
Why You Should Attend
Whether you’re in production, creative, marketing, purchasing, or management, you’ll learn how the production and mailing process works – plus get questions to common questions like these:
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How can I cut costs on direct mail packages?
Should I be spending less on postage?
My projects never get out on time – how can I create a schedule and get others to stick to it?
What are the rules for integrating digital printing and the Internet?
What are my options when using personalization and desktop technology?
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
| FREE BONUSES! |
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Registrants will
also receive a copy of Richard Goldsmith’s book, Direct Mail for Dummies,
filled with tips, tricks, and priceless information to help you plan and implement a profitable direct mail campaign.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Insert Media Council, Direct Marketing Agency Council, and Financial Services Council.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
| DMA Member: | $1,399 |
| Non-Member: | $1,699 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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