Dramatically improve your campaign ROI with a proven direct mail testing methodology! You will learn how to drive out a new control package quickly and efficiently – in a cost effective manner. Move away from "Basement Testing" methods and learn the key factors that impact Cost per Acquisition. Attendees will learn how to build a logical testing matrix and altering package components, copy, offers, and/or creative design.
Knowing with confidence what to test - and when - can be the difference between an average response and re-setting the bar!
Attendees will:
- Build a logical and efficient direct mail testing strategy
- Learn the art of broad testing, back testing, and how to draw conclusions from results
- Implement an ongoing discipline of testing without breaking budgets or wasting time
Speaker: Jay T. Carroll, VP, Sales & Marketing
Carroll joined Direct Marketing Group in 2005 as its VP of Sales & Marketing. Before Direct, Carroll spent nearly 20 years in the commercial and direct mail printing businesses, leading the sales & marketing efforts for Minneapolis based companies, Banta Direct Marketing Group and Imagine! Print Solutions for a combined 12 years. Most recently Carroll served as the President of Litho Inc in St. Paul, MN, the same company where he began his printing sales career in the late 1980’s.
Carroll attended the University of Minnesota in the early 1980’s and majored in Speech Communications while lettering in football for four years. In addition to managing Sales and Marketing for DMG, Carroll oversees the Account Management, Client Services, and Estimating/Sourcing functions of the business.
Registration Rates
| DMA Member: | $149 |
| Non-Member: | $199 |
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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