The Weakening Economy and Your Direct Marketing EffortsDATE: April 10, 2008 Ripples from the Housing Market Bubble? Financial Institutions at Risk? Oil Prices Climbing? Are Consumers Losing Confidence? No wonder over half of direct marketers recently indicated they expect a recession in the next twelve months. While predicting whether the economy will “officially” experience a downturn is proving unusually difficult, one thing can be clearly seen: making your numbers in 2008 is bound to be challenging. In this virtual seminar, Dr. Peter Johnson, the DMA’s Senior Economist and VP of Research Strategy and Platforms will give an overview of the latest and most significant trends coming at direct marketers from the overall economy, as reported by Global Insight and the DMA’s Quarterly Business Review. By attending this virtual seminar, you’ll learn how other direct marketers are adjusting their numbers – whether it is shrinking or growing budgets, shifting dollars among different channels or services, or revising revenue forecasts – all the key numbers will be here. With an economy performing like today’s, the old saying “fore-warned is fore-armed” is more important than ever. Ways to Register
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org. See information on how to join DMA. Payment Policy and ConfirmationIn order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat. Virtual Seminar Cancellation PolicyIf you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled. DMA Money-Back GuaranteeYou will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training. *Requires written request within 30 days of the seminar.
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