Introduction to Email Marketing Seminar

Make sure your email is successfully delivered, opened, read, and acted upon. This basic seminar will show you strategies and tactics for complying with legislative restrictions and overcoming spam blockers that make it difficult for your messages to reach their destinations. From basic terminology … to strategic development … to laying out an integrated campaign across your entire business plan … to analysis, you’ll learn the important fundamentals of developing a winning email campaign that boosts profits and wins new customers.

Introduction to Email Marketing is a 1-day seminar. If your travel budget and time is limited, this 1-day seminar will give you a basic understanding of email marketing.

If you want to get a more thorough understanding of all the key elements of email marketing, then our 2-day email seminar is for you. To find out more information about our 2-day Comprehensive Email Marketing Strategies seminar please click here.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Benefits of Attending

Whether you are launching your first email campaign or looking for ways to beef up the response of your existing strategy, this introductory seminar has the answers to your most pressing questions:

Government regulations seem to change every day – what do I need to know and do to market safely?
What are the most costly mistakes made in opt-in and opt-out? How can I avoid them?
What are the key steps in implementing an email campaign? Can any steps be safely eliminated?
Is there a cheap and easy way to test?
Email copy is different – but in what ways specifically?
How can I get control of responses and accurately measure ROI?

Why You Should Attend

In one day, we’ll walk you all the way from setting marketing objectives to deploying your campaign to measuring your response. You’ll learn proven best practices you can apply today to drive response, including:

Winning techniques for writing email copy
Tools for measuring your success
The difference between opt-in, opt-out and spam
Tips for fulfilling all the government regulations that apply to your campaign
Mistakes to avoid when creating your campaign

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Email Experience Council (Silver Membership), Search Engine Marketing Council and Marketing Technology Council.

Continuing Education Units Awarded

Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.

Registration Rates

DMA Member:	$799
Non-Member:	$999

Registration rates are subject to change.

Continental breakfast and lunch will be served and is included in your registration rate.

See information on how to join DMA.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Related Email Marketing Learning Opportunity

If you prefer your email training in smaller bite-size portions, sign up for one or more of our one-hour Navigating the World of Email Marketing Virtual Seminars (1:00 - 2:00 PM ET) where you'll interact live with our email marketing expert right from your computer.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. Please note all account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	100% refund or account credit
4 business days or less up to the seminar date	No refund – account credit minus $75 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org