Since its beginnings as a job search bulletin board in 1991, Dice has grown into the leading provider of specialized career sites and career fairs for technology and engineering, accounting and finance, capital markets and security-cleared professionals. Like many companies, Dice is highly dependent on email to communicate with job seekers, corporate customers and prospects. With an average email message volume in excess of one million per day, the company needed a way to increase deliverability and improve email tracking and monitoring across multiple channels. By optimizing email deliverability, Dice today consistently delivers more than 95 percent of its messages. Conservatively, Dice expects to realize a 20-fold ROI—a potential cost savings in excess of $1 million—in three years.
Whether email campaigns are handled in-house or outsourced, this seminar will illustrate to marketers the revenue and cost savings potential gained through email deliverability optimization. It will also walk the attendee through best practices for optimizing deliverability and illustrate real world applications of these best practices and provide examples of ROI and deliverability success. Attendees will learn the tools needed to accurately measure email campaigns and understand what it means to have true, end-to-end email operation visibility This presentation will showcase how marketers can better justify their campaign through higher deliverability rates and how the power of email operation insight can help those responsible for managing their organization’s email delivery better justify technology project spending.
By partaking in this virtual seminar, you will:
- Understand deliverability
- Understand the ROI associated with implementing email best practices/optimizing email deliverability
- Utilize automation to establish an environment of constant improvement
Speakers
Ed O’Neill, VP of Technical Services, Dice
Mr. O'Neill has more than 20 years of technology experience. He is responsible for the company’s IT infrastructure, including hardware and support software for the Dice.com and MeasureUp Web sites, and oversees business systems and internal network operations for the company. Prior to joining Dice, Mr. O'Neill was a consultant for the State of California, providing strategic planning and project management for a prominent infrastructure overhaul.
Barry Abel, VP of Field Operations, Message Systems
Mr. Abel brings more than 18 years of enterprise software sales, product management and marketing experience to Message Systems. Previously, he was director of sales at Mindfabric, Inc., a supplier of enterprise-class natural language processing, knowledge management and business rule processing solutions. In this role, Barry was responsible for recruiting the company's first key reference customers, partnerships and venture capital initiatives. Prior to Mindfabric, he held executive sales, marketing and business development positions at high-tech companies including Critical Path, PeerLogic, International Computers Limited (ICL) and Cap Gemini America. Barry has a bachelor’s degree in Business Management from the University of Maryland.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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