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E-MAIL POLICY SUMMIT

$299 MEMBERS
$349 NON-MEMBERS

Venable LLP
May 18, 2007
575 7th Street, NW
Washington, DC 20036

BRINGING TOGETHER BUSINESS AND POLICY LEADERS TO EXPLORE NEW AND CONTINUED EFFORTS TO ENSURE THE VITALITY OF COMMERCIAL E-MAIL COMMUNICATION

8:00-8:15 REGISTRATION
8:15-8:30 WELCOME- STEVEN K. BERRY
EVP, Government and Consumer Affairs, DMA
8:30-9:00 INTRODUCTORY REMARKS- SENATOR RON WYDEN
The Honorable Ron Wyden (D-OR) will address summit participants regarding future E-Mail policy considerations
9:00-9:30 SESSION 1—LEGAL PRIMER
Hear from Stu Ingis, Venable LLP and David Sohn, Counsel, CDT
9:30-10:30 SESSION 2—SPAM: WHERE IS THE PROBLEM IN 2007?
Hear from leaders in E-Mail deliverability as they discuss the frontline battle of Technology vs. SPAM
Moderator: Charles Stiles, Postmaster, AOL
Panelist: Sana Chriss, FTC Spam Coordinator
Craig Spiezle, Director, Online Safety Technology & Strategy, Microsoft Corporation
Miles Libbey, Manager of anti-spam operations, Yahoo!
10:45-12:00 SESSION 3—MARKETERS BEST PRACTICES FOR SENDING COMMERCIAL E-MAIL
Learn how leading marketers are using E-Mail to reach consumers today and tomorrow!
Moderator: Matt Blumberg, Founder CEO and Chairman, Return Path
Panelist: Rick Stamberger, CEO, SmartBrief
Lauren Skena, Manager, eMarketing, National Geographic Society
Jeanniey Mullen, Director, Email Marketing, Ogilvy & Mather
12:00-1:30 LUNCH—Eileen Harrington
Deputy Director, Bureau of Consumer Protection, FTC
1:30-2:15 SESSION 4—WIRELESS—WILD, WONDERFUL WORLD OF WIRELESS, TEXT MESSAGING, AND FUTURE DEVELOPMENTS
Hear from leaders in the wireless industry Re: the exploding opportunities in wireless marketing with Mike Altschul Senior Vice President and General Counsel, CTIA (moderator)
2:15-3:00 SESSION 5—The E-Mail Service Provider Perspective
Hear about Service Providers Role in Delivery of Commercial E-Mail, a discussion of legal, policy, and operational realities for legitimate commercial e-mail.
Moderator: Tony Hadley, Vice-President, Government Affairs, Experian
Panelist: Kevin Johnson, President, Acxiom Digital
Jordan Cohen, Director of Industry and Government Relations, Epsilon
Jason Curtis, Founder and CEO, ePostmarks
3:00-4:00 Session 6— FEDERAL POLICY - CONGRESSIONAL OVERSIGHT ON E-MARKETING ISSUES—E-MAIL, PRIVACY, PRIVACY, SPYWARE, AND SECURITY
Hear from House Committee on Energy & Commerce, Consuela Washington, Counsel [invited] and David Cavicke, Minority General Counsel, and Senate Commerce Committee, David Strickland, Counsel [invited] and Ken Nahigian, Minority Chief Counsel and Jerry Cerasale, SVP Government Affairs, DMA (moderator)

REGISTRATION

2 Ways to Register

  • ONLINE: by clicking here
  • PHONE: 212.790.1500
  • Last day to register online is May 16, 2007. (After this date, you must register on-site.) For questions/inquiries, please call 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Cancellation Refund Schedule
5 business days or more before the summit date 100% refund or account credit
4 business days or less up to the seminar date No refund – account credit minus $50 fee
Day of summit/no show No refund – no account credit

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

 

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