Navigating the World of Email Marketing

Top Ten Things You Need to Know About Email Authentication
Thursday, June 18, 2009 | 1:00 P.M. � 2:00 P.M. ET | Online

This marketer-friendly one-hour virtual seminar will introduce the ten most critical areas of email authentication that anyone using email marketing needs to be aware of and understand.

This virtual seminar is specifically designed to help marketers in both a B-to-B and B-to-C settings with establishing authentication procedures and incorporating best practices to ascertain a solid delivery reputation.

Using examples, discussion, and cases we will help answer such questions as:

What is email authentication?
What are the emerging standards in authentication, and who is using email authentication?
How do you ensure authentication is properly defined and configured?
What distinctions will be seen in email delivery with or without authentication?
What is the future of authentication

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Speaker

Jordan Ayan Chairman, Create-It! Inc. and CEO of SubscriberMail

Jordan has over 20 years of experience in direct and database marketing working for the leading firms in the field. During his tenure as a vice president at Donnelley Marketing, he developed and launched a new business that provided companies with the ability to search a nationwide database of consumers. It was Donnelley�s first online consumer venture and was sold for $50 million after three years in business. The product structure pioneered online information searching, and is the foundation of most of the Web-based directory products online today.

Jordan�s success in business is deeply tied to his belief in the power that creative thinking can have in bringing about dramatic organizational growth. He has written two books on the subject including the bestseller Aha! 10-Ways to Free Your Creative Spirit and Find Your Great Ideas (Random House). Jordan has applied creativity to building several businesses, and holds a patent for a fundamental aspect of online email marketing. He is a frequent keynote speaker on the topics of creativity, innovation, Internet technology, and email marketing.

Create-It! Inc. is a technology consulting organization and SubscriberMail is one of the leading email marketing companies that provides permission-based marketers with services and tools to develop and deliver email. The two firms have served many leading organizations including Harley-Davidson, Philips, AC Nielsen, Brunswick, NASA and a broad variety of entrepreneurial and start-up organizations.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get up to 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Email Experience Council (Silver Membership), Search Engine Marketing Council and Marketing Technology Council.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or email customerservice@the-dma.org.

See information on how to join DMA.

Additional Email Marketing Learning Opportunities

If our virtual seminars leave you hungry for more e-mail marketing knowledge attend one of our e-mail marketing seminars coming to a city near you! Our Introduction to Email Marketing and Comprehensive Email Marketing Strategies Seminars will provide you with an in-depth perspective on the ever-changing world of email marketing.

Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this program will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 10 business days of purchase.}

Speaker

How Our Virtual Seminars Work

Registration Rates

Upcoming Email Marketing Virtual Seminar Dates

4 Ways to Register

Additional Email Marketing Learning Opportunities

Payment Policy and Confirmation

Cancellation Policy

DMA Money-Back Guarantee