According to Seth Godin, “The best SEO is good content.” Now, you can learn how to gain targeted search engine traffic through the sales cycle-simply by altering your existing site content. A SEO content development strategy builds top-of-mind awareness in the search engines, providing your prospects the information they’re searching for, exactly when they need it.
Today, site owners have a myriad of ways to create value-added content that merges with their lead generation, sales and readership goals. We’ll discuss 7 things you can do to leverage the power of your site’s content, boost your site traffic and gain better search engine branding. Don’t miss this fast-paced and informative session!
Learning Points:
1) Understand how to research key phrases and create content for your company’s conversion cycle.
2) Master SEO copywriting basics
3) Discover how to make existing pages more powerful for the engines
Speaker:
Heather Lloyd-Martin, Chair, DMA Search Engine Marketing Council
Author, "Successful Search Engine Copywriting"
Heather Lloyd-Martin is President and CEO of SuccessWorks. Recognized as the pioneer of SEO copywriting, her book "Successful Search Engine Copywriting" is considered a complete best-practices guide to search engine writing.
She is currently an executive member of the Direct Marketing Association's (DMA) Internet Marketing Advisory Board and is Immediate Past Chair of the DMA's Search Engine Marketing Council. Prior to that, she was the Co-Chair of the Association for Interactive Marketing's Search Engine Marketing Council.
Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin helps clients gain prime search engine branding and increased revenue. She has worked with many big-brand clients, helping them use the power of strategic content to gain measurably increased online visibility and conversions.
Registration Rates
| DMA Member: | $149 |
| Non-Member: | $199 |
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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