Do you get full value from each visit to your website? You can increase your sales per session through a Do-It-Yourself tactics for smart interaction design, site analytics, and usability testing. You'll see how benchmarks and focus groups can be misleading, and what you should pay attention to instead. You'll learn how to recognize "customer intent," the scent your users-and-your website leave at every turn. You'll gain tactics for design, testing, and measurement to match the leanest budget and help train your in-house conversion team.
Learning Points:
- How to use lo-fi prototyping to debug new features-before costly development begins
- How to format content to attract shoppers and natural search spiders
- Conducting meaningful usability tests in 1 day, with 5 people, your office, and a video camera
Speaker
Larry Becker, VP, The Rimm-Kaufman Group
Larry Becker provides website effectiveness consulting at the Rimm-Kaufman Group, an online advertising agency that helps retailers with website conversion and paid search. Becker is recognized for skills in site usability, content development, and online marketing. His column, "The Effective Website", appears regularly in Multichannel Merchant. Prior to joining RKG, Becker worked at Crutchfield Corporation as VP, E-commerce, with primary responsibility for Crutchfield.com. Under Becker's leadership, the site received "best of the web" recognition from Time.com, and Forbes, the Internet Retailer Top 50 and Catalog Age/MCM. Becker has taught for MarketingProfs and been a guest lecturer on website usability at The University of Virginia's McIntire School of Commerce.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
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Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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