The DMA In-House List of Seminars

Our Experts: Below is a listing of the seminars we run yearly. Any of the following DMA Seminars can be tailored to your organization and taught on-site at your convenience:

Marketing
Advanced B-to-B: Building High-Performance B-to-B Lead Generation & Management Systems
Basics of Direct Marketing
B-to-B Direct Marketing from A-Z
Direct Marketing Institute*
Loyalty Marketing Workshop
Mastering the 50+ Marketplace
Multichannel Marketing
Profitable Customer Retention & WinBack Workshop

Legal
Law of Direct Marketing

Creative
Advanced Copywriting: The Fine Points of Writing*
Creative Direct Marketing Strategies*
Direct Mail Production Strategies
Secrets of Copywriting: Fundamentals for Direct Marketing*

Interactive
Comprehensive E-Mail Marketing Strategies*
New Web Marketing - Design. Navigation. Analytics. Understanding the Big Picture.*

Analytics
Database Marketing*
Data-Driven Marketing: Data Mining for Direct Marketers
Direct Marketing Math & Finance*
Essentials of Modeling
Statistics and Modeling for Direct Marketers*

*GET YOUR EMPLOYEES STARTED ON THEIR DMA CERTIFICATE: These seminars may be applied toward DMA's Certificate in Direct Marketing.
Limited time offer - Receive 20% off the total cost of enrollment when you pay up front for the entire Certificate program. This offer applies to each participant you enroll. Mention Key Code: XINHC3. For more information visit www.dmacertificate.org.

If there is another direct marketing topic which you are interested in developing into a customized seminar for your organization that you do not see listed here, just call us.

For more information on any of our in-house training seminar options, please call our In-House Training Coordinator at 212.768.7277, ext. 1609 or email to inhousetraining@the-dma.org.