Fundamentals of International Direct Marketing
Successfully Expanding Abroad
Become An International Direct Marketing Leader
It’s a whole different playing field when you expand into markets outside the United States. The culture, language, laws, pricing, fulfillment – everything in the international direct marketing process needs to be carefully evaluated. Now the information
and resources you need to succeed are available in one powerful seminar. Attend and, in just two days, you’ll gain a thorough introduction to marketing outside the United States using proven direct marketing techniques. Starting with how to evaluate your products for foreign markets all the way through mailing and delivery, you’ll learn how to make strategic decisions that will dramatically improve your chances of success.
SPECIAL INTERNATIONAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Benefits of Attending
You have decided that expanding makes sense. We will teach you everything you need to fully tap into the global marketplace such as how to:- Be aware of how business practices outside the U.S. may vary and how to avoid unnecessary - and even embarrassing - mistakes.
- Gain a firm understanding of international mailing and costly pit-falls that many marketers discover the hard way.
- Get an update on changing legal requirements surrounding privacy.
- Research and resolve the many issues that arise as you grow internationally.
Who Will Be There
This seminar is designed for everyone in your organization responsible for or involved in expanding into foreign markets. Those with responsibilities in marketing, operations, fulfillment, customer service, and business planning will find guidance and advice that uncovers the nuances of how to do it right over there." The course will help you rethink your business planning and execution processes to accommodate the new global markets.There will be useful and up-to-date information for everyone, no matter where you are in the expansion process:
- Newcomers will learn how to get started, pitfalls to avoid, and dozens of ways to cut costs and save time – and avoid false starts.
- Experienced international marketers will learn new ways to streamline their operations and grow.
| FREE BONUSES! |
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Each attendee will receive a copy of Swiss Post’s International
AddressGuide 2007/2008 (Retail Value: $27). This valuable reference book will become an important tool when you
look to rent or purchase qualified addresses from around the world.
Each attendee will receive a copy of PacNet’s World Payments Guide. (Retail Value: $125) This
handy reference guide provides information on the means of payment most commonly used by
businesses and consumers in selected countries as means of payment vary widely around the world. The easier you make it for a customer to pay you, the more you sell.
SPECIAL INTERNATIONAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join the DMA International Council when you register for this seminar and get 50% off Council membership. You will pay only $99 for the first year to take advantage of this exceptional opportunity to network with other e-mail marketers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members. Click here to learn more about the DMA International Council.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
| DMA Member: | $1399 |
| Non-Member: | $1699 |
Registration rates are subject to change.
See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | 100% refund or account credit |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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