Direct Marketing Law in the 21st Century Seminar
This authoritative seminar has been completely revamped to update your knowledge and understanding of changing laws, regulations, and issues and alert you to pending and upcoming actions that will demand your response. The regulatory climate today’s direct and interactive marketers operate in is complex, confusing and the rules seem to constantly change.
Privacy. Data security. Behavioral targeting. E-mail. Telemarketing. In one day, we’ll tackle these and other pressing concerns and provide you with the cutting-edge solutions you need to sell your products and services – without worry of legal consequences. Take steps now to avoid making ill-informed decisions that put the legal gears in motion and result in negative consequences – including angry customers, bad publicity, lawsuits, and even the loss of business.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Attendees can earn CEU/CLE credits!
Benefits of Attending
Direct and interactive marketers face troubling legal situations every day – situations with no easy answers. At this seminar, you’ll get answers to dozens of important questions, just like these:
- How can we streamline compliance with the federal CAN-SPAM Act?
- What are our rights when marketing to children online?
- Should a security breach occur, how can we avoid customer ill-will and legal repercussions?
- The laws are constantly changing – what do we really need to know to stay safe?
- Do intellectual property laws apply to the Web?
- How do we keep our sweepstakes promotions from being misconstrued as a lottery?
- With who can we share lists?
Who Should Attend
It will be valuable for all direct and interactive marketers, especially those in ad agencies, public relations, customer service, consumer affairs, and government affairs. Some of out most frequent participants include:
- Privacy Officers
- Chief Marketing Officers
- Legal Counsel
- Marketing Managers
- CFOs
- Vice Presidents
- Small Business Owners
- General Managers
- Presidents/CEOs
- Account Executives
Why You Should Attend
- Get updated on changing laws, regulations, and issues impacting direct and interactive marketing
- Find out about legal developments on the horizon and be ready with appropriate responses solutions
- Implement sound, legally compliant solutions from the start
- Sidestep costly liability by fulfilling regulatory requirements to the letter
- Avoid making poor decisions due to outdated information and misinterpretation of the law
- Develop the trust and loyalty of your customers by following industry best practices
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
CEU/CLE Credits Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees at this seminar earn .8 CEUs. You will be mailed your certificate of completion, reflecting CEUs earned.
This course is both transitional and nontransitional and can count toward Continuing Legal Education credit hours in California, New York, Ohio, and Pennsylvania. Please call DMA
Customer Service at 212.790.1500 for further details.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Direct Marketing Agency Council, EMail Experience Council,Business-to-Business Council, and Financial Services Council.
Registration Rates
| DMA Member: | $1,500 |
| Non-Member: | $1,800 |
Registration rates are subject to change.
Continental breakfast and lunch will be served and is included in your registration rate.See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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