DMA/COLLOQUY® Loyalty Marketing Workshop
Workshop Leaders
John Bartold
Senior Faculty and Contributing Editor,
COLLOQUY®
John Bartold is responsible for sales and implementation of loyalty-marketing programs for Fortune 500 companies. He specializes in helping companies develop marketing initiatives to alter customer behavior, increase profits and reduce churn. Additionally, John serves as a Contributing Editor to COLLOQUY magazine and Web site that report on loyalty-marketing programs across all industries, around the globe.
Colleen Becker Consulting Program Manager, COLLOQUY®
As a Consulting Program Specialist for COLLOQUY, Colleen Becker provides strategic consulting services to help companies develop actionable marketing strategies that improve customer yield and corporate profits. Colleen is currently engaged with loyalty-marketing consulting assignments for Procter & Gamble/Ukrop's and Speedway. Previously, Colleen served as a Customer Loyalty Manager for Best Buy Stores, Inc. where she contributed to their customer loyalty strategy, was a key participant in a marketing task force that developed and tested new value propositions and oversaw the marketing budget for the highly-successful Reward Zone loyalty program.
Allison Cripps
Consultant,
COLLOQUY®
Allison Cripps belongs to a team of internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. She advises clients across the myriad of global industry and services in a broad spectrum of loyalty best practices, including program design, evaluation and growth strategies. Allison joined COLLOQUY in 2007 having served in a breadth of loyalty disciplines in the hospitality, luxury, retail and telecommunications industries throughout her 15 years of loyalty marketing experience. Her extensive knowledge of loyalty marketing is supported by expertise in program strategy, strategic marketing, CRM, and loyalty technology.
Rick Ferguson Editorial Director, COLLOQUY®
Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational, and research projects. Under Rick’s direction, the COLLOQUY magazine and Web site provide a worldwide audience of 25,000+ subscribers with news, expert commentary, program summaries, and research on all facets of loyalty marketing around the globe. An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. As a key member of the COLLOQUY faculty, he’s delivered educational workshops and virtual seminars on the principles, practices, and technologies of loyalty marketing in the US, UK, and Singapore.
Kelly Hlavinka
Managing Partner
COLLOQUY
As Managing Partner, Kelly Hlavinka directs all strategic consulting, publishing, education, and research projects. Kelly established the COLLOQUY Consulting group in 2003 and, under her direction it has grown to a team of seven internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. Her extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research, and customer analysis. Kelly specializes in helping companies determine their customers' current purchasing behavior so that they can track loyalty more effectively and set up solid strategies and program structures to match their needs.
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