DMA/COLLOQUY© Loyalty Marketing
Virtual
Seminars
Stirring the Melting Pot: Loyalty Trends of the Hottest Segments in Marketing
Thursday, April 17, 2008 | 1:00 – 2:00 PM ET | Online
Most marketers are chasing the same customers with the same loyalty strategies in order to stem attrition, increase market penetration and improve profits. In a groundbreaking proprietary research project, COLLOQUY assembled a consumer panel in five of the hottest demographic segments in marketing in order to uncover their attitudes, perceptions, and usage of reward card programs and contrast them with the general population. Is loyalty card usage rising or falling? How does transactional behavior translate into brand affinity? Do different demographics respond to loyalty marketing promotions in unique ways?
In this session, you’ll learn the answers to these questions as they relate to five key segments:
- Affluent consumers with household incomes over $125,000
- Seniors age 60+
- Women age 25 - 49 with household incomes between $50,000 - $125,000
- Young adults age 18 – 25
- Hispanics
Speakers
Rick Ferguson Editorial Director,
COLLOQUY
Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational, and research projects. Under Rick’s direction, the COLLOQUY magazine and Web site provide a worldwide audience of 25,000+ subscribers with news, expert commentary, program summaries, and research on all facets of loyalty marketing around the globe. An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. As a key member of the COLLOQUY faculty, he’s delivered educational workshops and virtual seminars on the principles, practices, and technologies of loyalty marketing in the US, UK, and Singapore.
Kelly Hlavinka
Managing Partner & Contributing Editor,
COLLOQUYAs Director of COLLOQUY, Kelly Hlavinka directs all strategic consulting, publishing, education, and research projects. Kelly established the COLLOQUY Consulting group in 2003 and, under her direction it has grown to a team of seven internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. Her extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research, and customer analysis. Kelly specializes in helping companies determine their customers' current purchasing behavior so that they can track loyalty more effectively and set up solid strategies and program structures to match their needs.
How Our Virtual Seminars Work
It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Registration Rates
| DMA Member: | $149 per virtual seminar |
| Non-Member: | $199 per virtual seminar |
Invite your whole team to participate for one low rate! (Registration fee is per computer logged into the event.)
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
Registration rates are subject to change.
Upcoming Loyalty Marketing Virtual Seminar Dates
| Registration is not currently available. Please notify me when registration is available. |
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable
Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable
Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Additional Loyalty Marketing Training Opportunities
| 11/17/2009 | Loyalty Marketing Workshop
DMA Seminar Center - New York (212) 790-1500 |
New York, NY | Register Now! |
|
| 05/09/2010 | Loyalty Marketing Workshop
The Allerton Hotel |
Chicago, IL | Register Now! |
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.
Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this program will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 10 business days of purchase.
Co-sponsor
COLLOQUY comprises a collection of resources
devoted to the global loyalty marketing industry. The flagship resources
are the COLLOQUY Consulting , a a loyalty consulting practice,
COLLOQUY®, a quarterly publication serving the loyalty marketing
industry since 1990, www.colloquy.com, the most comprehensive loyalty web
site in the world, and COLLOQUY's Research and Educationa divisions, and
the COLLOQUY Network, a global network of consultants certified in
COLLOQUY's consulting methodology. Together they provide a worldwide
audience of 27,000+ marketers with consulting services, news, editorial,
educational and research services across all verticals and around the
globe. COLLOQUY® magazine subscriptions are available at no cost to
qualified persons at www.colloquy.com/register.asp
or by calling 513.248.9184.
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