DMA/COLLOQUY© Loyalty Marketing
Virtual
Seminars
Make Them An Offer They Can’t Refuse! Motivating Your Customers — The Psychology of Rewards
Tuesday, June 3, 2008 | 1:00 – 2:00 PM EST | Online
Providing rewards or incentives has long been practiced as part of loyalty and direct marketing programs. Yet even with this extensive history, results can be unpredictable. Why do the results for rewards programs vary? What are the motivational triggers that can help ensure your success?
This Virtual Seminar covers fundamental elements of human motivation and applies them to the design of marketing strategies designed to maximize customer motivation. We'll explore the concept of hard and soft benefits, the "Gemini Effect," and techniques to maximize perceived value. Then we'll take an in-depth look at the burgeoning trend of "Wow! Factor" rewards: the evolution of enhanced value propositions that seek to leverage customer's desires for new, value-added, emotional, experiential, unique, and compelling awards. Packed with examples from a variety of industries, you’ll leave this session with a thorough introduction to the use of rewards in your marketing activities and a toolkit of ideas to maximize your chances for success.Speakers
Allison Cripps
Consultant,
COLLOQUY®
Allison Cripps belongs to a team of internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. She advises clients across the myriad of global industry and services in a broad spectrum of loyalty best practices, including program design, evaluation and growth strategies. Allison joined COLLOQUY in 2007 having served in a breadth of loyalty disciplines in the hospitality, luxury, retail and telecommunications industries throughout her 15 years of loyalty marketing experience. Her extensive knowledge of loyalty marketing is supported by expertise in program strategy, strategic marketing, CRM, and loyalty technology.
Colleen Ryan Consulting Program Specialist,
COLLOQUY
As a Consulting Program Specialist for COLLOQUY, Colleen Ryan provides strategic consulting services to help companies develop actionable marketing strategies that improve customer yield and corporate profits. Colleen is currently engaged with loyalty-marketing consulting assignments for Procter & Gamble/Ukrop's and Speedway. Previously, Colleen served as a Customer Loyalty Manager for Best Buy Stores, Inc. where she contributed to their customer loyalty strategy, was a key participant in a marketing task force that developed and tested new value propositions and oversaw the marketing budget for the highly-successful Reward Zone loyalty program.
How Our Virtual Seminars Work
It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Registration Rates
| DMA Member: | $149 per virtual seminar |
| Non-Member: | $199 per virtual seminar |
Invite your whole team to participate for one low rate! (Registration fee is per computer logged into the event.)
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
Registration rates are subject to change.
Upcoming Loyalty Marketing Virtual Seminar Dates
| 12/04/2008 | It Takes A Village - Building a Winning Loyalty Team
|
Virtual Seminar | Register Now! |
|
| 12/16/2008 | Loyalty Marketing To the Underbanked
|
Virtual Seminar | Register Now! |
|
| 01/27/2009 | Turning Data Into Insight: Using Custom Modeling
|
Virtual Seminar | Register Now! |
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable
Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable
Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Additional Loyalty Marketing Training Opportunities
|
| 01/21/2009 | Loyalty Marketing Workshop
AMA San Francisco (415) 442-6770 |
San Francisco, CA | Register Now! |
|
| 05/05/2009 | Loyalty Marketing Workshop
MicroTek Downtown Chicago (312) 236-3811 |
Chicago, IL | Register Now! |
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.
Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this program will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 10 business days of purchase.
Co-sponsor
COLLOQUY comprises a collection of resources
devoted to the global loyalty marketing industry. The flagship resources
are the COLLOQUY Consulting , a a loyalty consulting practice,
COLLOQUY®, a quarterly publication serving the loyalty marketing
industry since 1990, www.colloquy.com, the most comprehensive loyalty web
site in the world, and COLLOQUY's Research and Educationa divisions, and
the COLLOQUY Network, a global network of consultants certified in
COLLOQUY's consulting methodology. Together they provide a worldwide
audience of 27,000+ marketers with consulting services, news, editorial,
educational and research services across all verticals and around the
globe. COLLOQUY® magazine subscriptions are available at no cost to
qualified persons at www.colloquy.com/register.asp
or by calling 513.248.9184.
© Direct Marketing Association | Privacy Statement | Share