DMA/COLLOQUY© Loyalty Marketing Virtual Seminars

Making the Right Choice – Determining the Optimal Loyalty Program Model for Your Company
Thursday, August 14, 2008 | 1:00 – 2:00 PM ET | Online

Before deciding how you will create value for your customers, a loyalty marketer first needs to determine what primary loyalty model will be deployed. Will you build your own proprietary program? Will you instead opt to use another company’s loyalty program as a means to deliver value to your customers? Or, will joining a coalition perhaps be the best approach for your company in the long term?

This session covers the strategic considerations and loyalty program models to contemplate and assess when designing an effective loyalty program your company. We’ll explore each of the different program models including proprietary, player, partner and coalition, and address the pros and cons of each model and what specifically to consider. We’ll also look at which loyalty models various industries tend to deploy – and why.

Packed with examples from a variety of industries, you’ll leave this session with a thorough understanding of which loyalty models are there for the choosing and what strategic considerations need to be addressed to determine the right go-to-market loyalty model for your company, around which the rest of the value proposition will be designed.

Speakers

Colleen Becker Consulting Program Manager COLLOQUY®

As a Consulting Program Specialist for COLLOQUY, Colleen Becker provides strategic consulting services to help companies develop actionable marketing strategies that improve customer yield and corporate profits. Colleen is currently engaged with loyalty-marketing consulting assignments for Procter & Gamble/Ukrop's and Speedway. Previously, Colleen served as a Customer Loyalty Manager for Best Buy Stores, Inc. where she contributed to their customer loyalty strategy, was a key participant in a marketing task force that developed and tested new value propositions and oversaw the marketing budget for the highly-successful Reward Zone loyalty program.

Chris Fischer

Chris Fischer is a seasoned loyalty marketing professional having spent the past decade consulting with and designing programs for Fortune 500 companies world-wide. Although a recent addition to the COLLOQUY team, Chris joined Alliance Data in 2006 as a consultant focusing on the AIR MILES Reward Program marketing activities and the development of PRECIMA, an enterprise customer management solution focusing on the grocery and pharmaceutical retail industries.

Chris’ previous experience includes leading loyalty consulting engagements that focused on program design, development and implementation in highly competitive industries where he worked with such notable clients as Bloomingdale’s, JC Penney, Pier 1, Borders, Banana Republic, Sony, United Airlines, Wells Fargo, E-Trade, Disney World, and Four Seasons Hotels and Resorts. Chris’ engagements and recommendations included acquisition, stimulation and retention strategies across multiple channels, leveraging cost effective and successful technologies and tactics.

The Lacek Group (now Ogilvy One) and Brierley+Partners, is where Chris gained his initial loyalty marketing experience. Prior to joining the loyalty industry, Chris spent eight years in financial management at General Mills, Inc, and three years in consumer electric marketing. He holds a BA in Economics from St. Olaf College and an MBA in Marketing from the Carlson School of Management at the University of Minnesota.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Additional Loyalty Marketing Training Opportunities

10/02/2008	Loyalty Marketing Workshop DMA Seminar Center - New York (212) 790-1500 *Millennium Broadway (212) 768-4400	New York, NY	Register Now!
01/21/2009	Loyalty Marketing Workshop AMA San Francisco (415) 442-6770	San Francisco, CA	Register Now!
05/05/2009	Loyalty Marketing Workshop MicroTek Downtown Chicago (312) 236-3811	Chicago, IL	Register Now!

*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.

Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

Co-sponsor

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting , a a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.

DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars