DMA/COLLOQUY© Loyalty Marketing Virtual Seminars

The Golden Compass – Earning Loyalty from the Affluent
Tuesday, October 7, 2008 | 1:00 – 2:00 PM ET | Online

The loyalty winners in the luxury market today will be those companies who capture the imagination of this busy, highly-sought after target through relevancy, value and a unique set of benefits for doing business with them. The affluent segment continues to grow, and their loyalty participation is the highest among any other. However, to many companies, reaching the affluent remains an elusive goal.

This session covers insights, nuances, and strategies to maximize appeal to affluent consumers. You will learn how the best of the best deliver a value proposition that is rich, yet flexible. Master how to create a unique and relevant customer experience that recognizes high value customers through special services. Lastly, grasp how service and discretion can serve as a differentiator for your brand.

Offering relevant examples across multiple industries, you’ll leave this session with new insight into the affluent segment. Most importantly, you will develop ideas on creating a dialogue throughout the customer lifecycle which will garner exceptional brand loyalty.

Speakers

Allison Cripps Consultant, COLLOQUY®

Allison Cripps belongs to a team of internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. She advises clients across the myriad of global industry and services in a broad spectrum of loyalty best practices, including program design, evaluation and growth strategies. Allison joined COLLOQUY in 2007 having served in a breadth of loyalty disciplines in the hospitality, luxury, retail and telecommunications industries throughout her 15 years of loyalty marketing experience. Her extensive knowledge of loyalty marketing is supported by expertise in program strategy, strategic marketing, CRM, and loyalty technology.

Rick Ferguson Editorial Director COLLOQUY®

Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational, and research projects. Under Rick’s direction, the COLLOQUY magazine and Web site provide a worldwide audience of 25,000+ subscribers with news, expert commentary, program summaries, and research on all facets of loyalty marketing around the globe. An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. As a key member of the COLLOQUY faculty, he’s delivered educational workshops and virtual seminars on the principles, practices, and technologies of loyalty marketing in the US, UK, and Singapore.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Additional Loyalty Marketing Training Opportunities

10/02/2008	Loyalty Marketing Workshop DMA Seminar Center - New York (212) 790-1500 *Millennium Broadway (212) 768-4400	New York, NY	Register Now!
01/21/2009	Loyalty Marketing Workshop AMA San Francisco (415) 442-6770	San Francisco, CA	Register Now!
05/05/2009	Loyalty Marketing Workshop MicroTek Downtown Chicago (312) 236-3811	Chicago, IL	Register Now!

*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.

Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

Co-sponsor

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting , a a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.

DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars