DMA/COLLOQUY© Loyalty Marketing Virtual Seminars

Recession Proof Your Direct Marketing Plan
Tuesday, October 28, 2008 | 1:00 – 2:00 PM ET Online

During an economic slowdown, the finance department will tell you to stop marketing, but you know you won’t. This is no time for conservatism, cutbacks or fire sales. This is the time to step up marketing. This session will enable you to retain customers in a slowdown. You’ll learn how to adapt your direct mail, interactive and TV-print-radio campaigns to reach customers with messages that retain relevancy during a downturn.

You will master the essentials on:

Defending you marketing budget
Ways to redefine targeting
Effectively re-evaluating the media mix

Speakers

Kelly Hlavinka Director COLLOQUY

As Managing Partner, Kelly Hlavinka directs all strategic consulting, publishing, education, and research projects. Kelly established the COLLOQUY Consulting group in 2003 and, under her direction it has grown to a team of seven internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. Her extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research, and customer analysis. Kelly specializes in helping companies determine their customers' current purchasing behavior so that they can track loyalty more effectively and set up solid strategies and program structures to match their needs.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Additional Loyalty Marketing Training Opportunities

	11/17/2009	Loyalty Marketing Workshop DMA Seminar Center - New York (212) 790-1500	New York, NY	Register Now!
	05/09/2010	Loyalty Marketing Workshop The Allerton Hotel	Chicago, IL	Register Now!

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.

Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

Co-sponsor

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.

DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars