DMA/COLLOQUY© Loyalty Marketing Virtual Seminars

It Takes A Village – Building a Winning Loyalty Team
Thursday, December 4, 2008 | 1:00 – 2:00 PM ET | Online

In today’s loyalty marketplace, a great loyalty team is an equal asset to a great program strategy. While loyalty programs have become a norm in today’s marketing arsenal, it remains a challenge for today’s senior marketing executives to find and attract top team members to build and grow their loyalty practice. Without a focused and experienced team to create and flawlessly deliver a loyalty program, loyalty often becomes a competing marketing priority with dispersed accountability and insufficient resources.

This session offers a review of best practices from every angle of team building within a loyalty organization. We’ll explore the unique skill sets needed to run a loyalty program across strategy, marketing, operations and technology. Discover where accountability should lie within the loyalty team vs. other areas such as brand marketing or finance. Understand when you should consider outsourcing parts of your loyalty organization and infrastructure, and when you shouldn’t. Finally, we’ll discuss where and how to find all of the talent that you need to compete.

Offering a myriad of options on building a great team, you’ll leave this session armed with best practices and a tangible roadmap on how to design and defend the need for a strong loyalty practice within your organization.

Speakers

Kelly Hlavinka Managing Partner, COLLOQUY

As Managing Partner, Kelly Hlavinka directs all strategic consulting, publishing, education, and research projects. Kelly established the COLLOQUY Consulting group in 2003 and, under her direction it has grown to a team of seven internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. Her extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research, and customer analysis. Kelly specializes in helping companies determine their customers' current purchasing behavior so that they can track loyalty more effectively and set

Speakers

Allison Cripps Consultant, COLLOQUY®

Allison Cripps belongs to a team of internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. She advises clients across the myriad of global industry and services in a broad spectrum of loyalty best practices, including program design, evaluation and growth strategies. Allison joined COLLOQUY in 2007 having served in a breadth of loyalty disciplines in the hospitality, luxury, retail and telecommunications industries throughout her 15 years of loyalty marketing experience. Her extensive knowledge of loyalty marketing is supported by expertise in program strategy, strategic marketing, CRM, and loyalty technology.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Additional Loyalty Marketing Training Opportunities

10/02/2008	Loyalty Marketing Workshop DMA Seminar Center - New York (212) 790-1500 *Millennium Broadway (212) 768-4400	New York, NY	Register Now!
01/21/2009	Loyalty Marketing Workshop AMA San Francisco (415) 442-6770	San Francisco, CA	Register Now!
05/05/2009	Loyalty Marketing Workshop MicroTek Downtown Chicago (312) 236-3811	Chicago, IL	Register Now!

*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.

Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

Co-sponsor

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting , a a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.

DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars

Speakers

Speakers

How Our Virtual Seminars Work

Registration Rates

Upcoming Loyalty Marketing Virtual Seminar Dates

4 Ways to Register

Additional Loyalty Marketing Training Opportunities

Payment Policy and Confirmation

Cancellation Policy

DMA Money-Back Guarantee

Co-sponsor