DMA/COLLOQUY© Loyalty Marketing Virtual Seminars

Loyalty Marketing to the Underbanked
Faculty: Colleen Becker and Ken Kuschei Date: 12/16/08 at 1:00 PM EST

Financial services companies that have historically pursued traditional banking relationships with consumers are now stretching their boundaries and looking for ways to create new relationships– and capture potential value - with the underbanked segment. New technologies, marketing strategies and redefined demographics have created new opportunities to understand the needs of the underbanked consumer and deliver on the promise of value.

This session covers a basic overview of the underbanked segment and untraditional ways in which financial service companies are engaging with and building relationships with this segment of the population. Using the premise of COLLOQUY’s Relationship Chain, we’ll explore some of the core elements needed to service these customers effectively, how to uncover untapped potential and ultimately -- define what the pathway to a profitable strategy might look like.

You’ll leave this session with a handful of real world examples of how companies are deploying successful strategies to the underbanked – and be armed with a better understanding of how to capture the potential value of this underserved group of consumers.

Speakers

Ken Kuschei COLLOQUY

Ken Kuschei - As a key member of the COLLOQUY faculty, Ken shares his expertise on loyalty marketing and data analytics through speeches, workshops and webinars at industry events across North America. His insights into best practices and emerging technologies have been sharpened through his role as a Senior Manager in the Market Intelligence Group of LoyaltyOne (formerly Alliance Data Loyalty Services), COLLOQUY’s parent company.

Working with Sponsors of the AIR MILES Reward Program, Ken’s team analyzes customer data to help marketers within the loyalty coalition shape more effective long-term strategies. Prior to joining LoyaltyOne, Ken had a management position with Hewlett-Packard’s Global Information Systems, where he focused on high-profile projects such as the HP-Compaq merger.

Colleen Becker COLLOQUY

As a COLLOQUY Contributing Editor, Colleen Becker lends her knowledge and expertise in the field of loyalty marketing to the magazine by way of insightful bylined articles and editorial input. Her articles have also been published in Chief Marketer and DM News and she is a member of the COLLOQUY faculty, teaching a series of loyalty marketing workshops and webinars throughout N. America.

Previously, Colleen served as a Customer Loyalty Manager for Best Buy Stores, Inc. where she contributed to their customer loyalty strategy, was a key participant in a marketing task force that developed and tested new value propositions and oversaw the marketing budget for the highly-successful Reward Zone loyalty program. She also held several relationship marketing roles for the Carlson Marketing Group including a senior account executive on the Sprint and Bristol Myers Squibb accounts, the new business development manager of Europe based in Amsterdam and the Account Manager of Belgacom Mobile in Belgium.

Colleen graduated with a BA in Marketing Management and French from the University of St. Thomas in St. Paul, MN.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Additional Loyalty Marketing Training Opportunities

	11/17/2009	Loyalty Marketing Workshop DMA Seminar Center - New York (212) 790-1500	New York, NY	Register Now!
	05/09/2010	Loyalty Marketing Workshop The Allerton Hotel	Chicago, IL	Register Now!

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.

Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

Co-sponsor

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.

DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars