DMA/COLLOQUY© Loyalty Marketing Virtual Seminars

Customer Chatter: Measuring Word-of-Mouth Effects In Loyalty Programs
Faculty: Rick Ferguson
Date: 3/19/09 at 1:00 PM EST

Can you measure the returns, positive or negative, when customers gossip about your company? Does word-of-mouth activity move the needle when it comes to advocacy and retention? This session reveals breakthrough results from a comprehensive qualitative and quantitative research survey, as COLLOQUY polls U.S. and Canadian consumers to examine the effect of word-of-mouth in loyalty program acceptance, participation and redemption.

Learn about the importance of consumer advocacy to loyalty program success, the major differences between male and female loyalty program members, and the word-of-mouth characteristics of other key demographic customer segments.
Discover the importance of consumer advocacy as it relates to loyalty program retention and success
See real-life examples and learn how to spark positive chatter within your customer base
Examine and predict how demographic customer segments differ when participating in word-of-mouth behavior

Speakers

Rick Ferguson Editorial Director COLLOQUY
Retail Marketing Council Member

As Editorial Director of COLLOQUY, Rick is responsible for all print and online publishing, as well as educational and research projects. Under his direction, the COLLOQUY magazine and website provide a worldwide audience of more than 32,000 subscribers with news, expert commentary, program summaries and research on all facets of loyalty marketing around the globe.

An acknowledged expert in the field, Rick has published numerous articles and white papers on the theory and practice of loyalty marketing and the innovative approaches loyalty programs take in seeking to change consumer behavior. He has been cited as a loyalty expert by many news and business publications, including The Wall Street Journal, The New York Times, USA Today, The Guardian (UK), Fast Company and Smart Money. He is a regular contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine, DM News (Canada) and the website Chief Marketer.

Rick has been a featured presenter at conferences sponsored by a wide range of industry organizations, including the DMA, CMA, NACS, FTMA, Source Media, Marcus Evans, IQPC, IIR and Terrapinn. As a key member of the COLLOQUY faculty, he has delivered workshops and webinars on the principles, practices and technologies of loyalty marketing in the US, the UK, South Africa, Ukraine, Malaysia and Singapore.

Co-Sponsored by the Pharmaceutical Marketing Council.

Council Benefit: DMA Business-to-Business Council Members will receive a complimentary recording of this webinar.

How Our Virtual Seminars Work

It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Additional Loyalty Marketing Training Opportunities

05/04/2010

Loyalty Marketing Workshop
DMA Seminar Center - New York (212) 790-1500
* The Sheraton Hotel & Towers

New York, NY

*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.

Cancellation Policy

If you cannot participate in the webinar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

Co-sponsor

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.

DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars