DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars

Speakers

Kelly Hlavinka Partner COLLOQUY

Kelly directs all publishing, education and research projects at COLLOQUY, drawing on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she has helped many companies analyze their customers’ purchasing behavior in order to track loyalty more systematically and respond with effective strategies and program structures.

Kelly regularly shares her expertise in articles for DM News, The DMA Insider, DIRECT and BrandWeek, while her perspectives on loyalty have been cited by a wide range of business publications, including Newsweek, Advertising Age, Smart Money, CMO, Cards & Payments and 1to1 Magazine. She has been a featured presenter at industry conferences sponsored by the DMA, FTMA, IIR and Source Media, among others, and has taught loyalty marketing workshops and webinars around the world.

Kelly previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. On joining COLLOQUY in 1996, she worked initially in account management and business development with clients such as Verizon, ExxonMobil and General Electric. Her earlier professional experience includes marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct. She holds a BS degree in Business Management from George Mason University.

Dennis Armbruster Managing Partner, LoyaltyOne Contributing Editor, COLLOQUY

As a Contributing Editor, Dennis brings his expertise in loyalty marketing to COLLOQUY magazine through insightful articles as well as editorial guidance on content. Drawing on his extensive consulting experience with high-profile clients across the business spectrum, he has a particular focus on loyalty strategy, program implementation and technology platforms.

Prior to joining the LoyaltyOne executive team, Dennis spent many years with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. He also worked for the widely admired strategic consultancy Peppers and Rogers Group after it was acquired by Carlson. High-profile clients that have benefited from his counsel include Coca-Cola, ESPN, The Home Depot, Starbucks, Budget Rent A Car, The Limited, Eastman Kodak, Northwest Airlines, ExxonMobil, BellSouth, Chase and Bank of America, among many others. Most recently he was Vice President and General Manager of Business Development for Lifetouch Inc., guiding the photography company’s rapid retail expansion across the US.

Based in Minneapolis, Dennis graduated from the University of Wisconsin – Milwaukee and has pursued further business studies at Harvard University and the University of Minnesota.