DMA/COLLOQUY© Loyalty Marketing
Virtual Seminars
Make Them an Offer They Can’t Refuse! Motivating Your Customers – The Psychology of Rewards
Faculty: Colleen Becker and Allison Cripps
Date: 5/12/09 at 1:00 PM EST
Providing rewards or incentives has long been practiced as part of loyalty and direct marketing programs. Yet even with this extensive history, results can be unpredictable. Why do the results for rewards programs vary? What are the motivational triggers that can help ensure your success?
This session covers fundamental elements of human motivation and applies them to the design of marketing strategies designed to maximize customer motivation. We’ll explore the concept of hard and soft benefits, the “Gemini Effect” and techniques to maximize perceived value. Then we’ll take an in-depth look at the burgeoning trend of “Wow! Factor” rewards; the evolution of enhanced value propositions that seek to leverage customer’s desires for new, value-added, emotional, experiential, unique and compelling awards.
Packed with examples from a variety of industries, you’ll leave this session with a thorough introduction to the use of rewards in your marketing activities and a toolkit of ideas to maximize your chances for success
Speakers
Colleen Becker
Contributing Editor
COLLOQUY
As a Contributing Editor, Colleen brings her expertise in loyalty marketing to COLLOQUY magazine through bylined articles as well as editorial guidance on content. She has published articles in Chief Marketer and DM News and is a member of the COLLOQUY faculty, teaching loyalty marketing workshops and webinars across North America.
Colleen came to LoyaltyOne from a management position with Best Buy, Inc., where she helped craft the retail chain’s loyalty strategy, worked with a marketing task force to develop new value propositions and managed the marketing budget for the highly successful Reward Zone loyalty program.
Previously, she had a series of relationship marketing roles with Carlson Marketing Group, including senior account executive for Sprint and Bristol-Myers Squibb, European new business development manager (based in Amsterdam) and account manager for Belgacom Mobile in Belgium.
Colleen earned a BA in Marketing Management and French from the University of St. Thomas in St. Paul, Minnesota.
Allison Cripps
Contributing Editor
COLLOQUY
As a Contributing Editor, Allison brings her expertise in loyalty marketing to COLLOQUY magazine through bylined articles as well as editorial guidance on content. She is a frequent writer and speaker on the value of loyalty marketing in enhancing financial returns, particularly in the global hospitality industry. Among the courses she teaches, “Analytics Bootcamp” is a favorite with marketers.
Allison joined LoyaltyOne in 2007 after 15 years in the hospitality, luxury retail and telecom sectors, including senior loyalty marketing positions with LesConcierges, The Leading Hotels of the World, InterContinental Hotels Group and Cox Communications. Drawing on her expertise in marketing strategy, customer relationship management and loyalty program technologies, she helps companies design and implement loyalty strategies that meet their business objectives while creating value for their customers.
Allison also works pro bono as a loyalty consultant for several not-for-profit organizations in the San Francisco area.
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Co-Sponsored by The DMA Travel & Hospitality Council. The DMA Travel & Hospitality Council provides a forum for disseminating information, networking among peers a sharing best practices, all of which will enable marketing professionals in the travel and hospitality industry to excel in their positions and provide best of breed thinking to their companies. Council Members will receive a complimentary recording of this webinar. |
Council Benefit: DMA Travel & Hospitality Council Members will receive a complimentary recording of this webinar.
How Our Virtual Seminars Work
It's easy! - Simply log-onto your computer and dial the toll-free number e-mailed to you from DMA prior to and on the day of the virtual seminar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the virtual seminar. At the end of the virtual seminar, participate in our Q&A session where you'll speak to your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Registration Rates
| Travel & Hospitality Council Member: | $69.99 |
| DMA Member: | $149.99 |
| Non-Member: | $199.99 |
Registration rates are subject to change.
Upcoming Loyalty Marketing Virtual Seminar Dates
| Registration is not currently available. Please notify me when registration is available. |
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Additional Loyalty Marketing Training Opportunities
| 05/04/2010 | Loyalty Marketing Workshop
DMA Seminar Center - New York (212) 790-1500 * The Sheraton Hotel & Towers |
New York, NY | Register Now! |
*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.
Cancellation Policy
If you cannot participate in the webinar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
Co-sponsor
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.
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