DMA/COLLOQUY© Loyalty Marketing
|
Turning Data into Insight: |
What if you could predict which of your customers were most likely to:
- Respond to your offer?
- Purchase another one of your products?
- Defect?
In this information-packed session, you’ll learn how custom modeling can turn raw abstract data into predictive marketing intelligence. Using real-life examples from a variety of industries, you will discover how to:
- Analyze your customer’s historical behavior to predict their future choices.
- Quantify the likelihood of your customer’s actions.
- Anticipate customer behavior using additional trends other than recency, frequency and monetary value.
- Devise powerful, actionable marketing strategies to improve response rates, effectiveness and profitability.
Speakers
Kelly Hlavinka
Partner,
COLLOQUY
Kelly directs all publishing, education and research projects at COLLOQUY, drawing on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she has helped many companies analyze their customers’ purchasing behavior in order to track loyalty more systematically and respond with effective strategies and program structures.
Kelly regularly shares her expertise in articles for DM News, The DMA Insider, DIRECT and BrandWeek, while her perspectives on loyalty have been cited by a wide range of business publications, including Newsweek, Advertising Age, Smart Money, CMO, Cards & Payments and 1to1 Magazine. She has been a featured presenter at industry conferences sponsored by the DMA, FTMA, IIR and Source Media, among others, and has taught loyalty marketing workshops and webinars around the world.
Kelly previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. On joining COLLOQUY in 1996, she worked initially in account management and business development with clients such as Verizon, ExxonMobil and General Electric. Her earlier professional experience includes marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct. She holds a BS degree in Business Management from George Mason University.
Bryan Goudie
Director, Consumer Intelligence, LoyaltyOne
In his role as Associate Director, Consumer Intelligence, Bryan directs a team of analysts whose mandate is to interpret data gathered through the AIR MILES Reward Program and use it to build effective strategies for changing customer behavior.
Before joining the AIR MILES team, Bryan was a director at Wunderman, where he developed consumer-centric analytic and data strategies for clients in the consumer packaged goods and financial services sectors. In earlier positions he gained broad experience in market research and customer relationship management.
Bryan has a BA in psychology from the University of Western Ontario.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Registration Rates
| DMA Member: | $69.99 |
| Non-Member: | $99.99 |
Registration rates are subject to change.
Upcoming Loyalty Marketing Virtual Seminar Dates
| Registration is not currently available. Please notify me when registration is available. |
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Additional Loyalty Marketing Training Opportunities
| 05/04/2010 | Loyalty Marketing Workshop
DMA Seminar Center - New York (212) 790-1500 * Millennium Broadway (212) 768-4400 |
New York, NY | Register Now! |
*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.
Cancellation Policy
If you cannot participate in the webinar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
Co-sponsor
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty website in the world, and COLLOQUY's Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.
© Direct Marketing Association | Privacy Statement | Site Map | Share