DMA/COLLOQUY© Loyalty Marketing
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The Day After Tomorrow: A Loyalty Industry Audit In A New Economy
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At this time last year, as the global economy was on the brink of total implosion, marketers were busy battenning down the hatches, looking for any way to weather the coming storm. Now, more than 20 months since the official beginning of the recession, signs of economic improvement are evident. What better time than during the “dust-settling” to take a comprehensive look at the North American loyalty marketing industry – after the meltdown.
In this session Kelly Hlavinka will present the findings from two breakthrough COLLOQUY studies, providing a comprehensive look at the loyalty landscape as it exists today. Find out which industries were hardest hit, and which will prove most resilient. Learn about the “hot” demographic segments in loyalty marketing and how consumer perceptions and engagement habits of loyalty marketing have changed since the downturn. Hear the data and information that can help guide your program and loyalty efforts in the new, post-recession era.
Speakers
Kelly Hlavinka
Partner,
COLLOQUY
Kelly directs all publishing, education and research projects at COLLOQUY, drawing on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she has helped many companies analyze their customers’ purchasing behavior in order to track loyalty more systematically and respond with effective strategies and program structures.
Kelly regularly shares her expertise in articles for DM News, The DMA Insider, DIRECT and BrandWeek, while her perspectives on loyalty have been cited by a wide range of business publications, including Newsweek, Advertising Age, Smart Money, CMO, Cards & Payments and 1to1 Magazine. She has been a featured presenter at industry conferences sponsored by the DMA, FTMA, IIR and Source Media, among others, and has taught loyalty marketing workshops and webinars around the world.
Kelly previously launched and managed COLLOQUY’s strategic consultancy, working with clients such as Lennar Homes, MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. On joining COLLOQUY in 1996, she worked initially in account management and business development with clients such as Verizon, ExxonMobil and General Electric. Her earlier professional experience includes marketing positions with Buyers Choice (now The Polk Company), database marketer ACS and Equifax Consumer Direct. She holds a BS degree in Business Management from George Mason University.
Dennis Armbruster
Managing Partner, LoyaltyOne
Contributing Editor, COLLOQUY
As a COLLOQUY Contributing Editor, Dennis lends his loyalty marketing knowledge and expertise to the magazine by way of insightful bylined articles and editorial input. Dennis is an accomplished speaker with experience lecturing at various industry conferences and COLLOQUY workshops on the value of customer relationship strategy.
Dennis has more than two decades of experience consulting to companies in the retail, financial services, airline, hospitality, telecommunications and pharmaceutical sectors. An expert in loyalty program strategy as well as implementation and technology platforms, he spent many years with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. High-profile clients that have benefited from his counsel include Coca-Cola, ESPN, The Home Depot, Starbucks, Budget Rent A Car, The Limited, Eastman Kodak, Northwest Airlines, ExxonMobil, BellSouth, Chase and Bank of America, among many others.
Before joining COLLOQUY, Dennis was Vice President and General Manager of Business Development for Lifetouch Inc., guiding the photography company’s rapid retail expansion across the US. Dennis’s philosophy to loyalty is simple: Look at loyalty from an enterprise-wide perspective to develop breakthrough initiatives in customer strategy and experience design. The solutions should be grounded in deep consumer insights and custom-tailored to create new economic opportunities.
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Registration Rates
| DMA Member: | $69.99 |
| Non-Member: | $99.99 |
Registration rates are subject to change.
Upcoming Loyalty Marketing Virtual Seminar Dates
| Registration is not currently available. Please notify me when registration is available. |
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Additional Loyalty Marketing Training Opportunities
| 05/04/2010 | Loyalty Marketing Workshop
DMA Seminar Center - New York (212) 790-1500 * The Sheraton Hotel & Towers |
New York, NY | Register Now! |
*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.
Cancellation Policy
If you cannot participate in the webinar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
Co-sponsor
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty website in the world, and COLLOQUY's Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.
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