DMA/COLLOQUY© Loyalty Marketing
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Harnessing the Power of Cause Marketing to Drive Loyalty and Profits
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Aligning your business with a worthy cause is not only a smart business move, but a socially responsible one. More than 75% of 1,100 consumers polled in August 2008 said companies should still support social or environmental causes and non-profit organizations during an economic downturn. In the survey, by Opinion Research for cause-marketing company Cone, respondents said businesses should give as much as ever — or more.
This webinar will profile several successful cause marketing programs including a mini-case study of Canada’s AIR MILES Reward Program, North America’s most popular coalition loyalty program. AIR MILES recently launched the My Planet program, making a corporate commitment to inspiring and enabling more than 10 million member households (nearly 70% of Canada’s population) to make environmentally sustainable lifestyle choices. Discover how AIR MILES “learn, earn and burn” strategy has made them a leader in cause marketing with thousands of eco-friendly redemptions and website visitors.
Attendees will learn:
- What the power of cause marketing is and how it can have a simultaneous impact on brand strength, consumer engagement, profitability and environmental sustainability.
- How companies in a variety of industries are “doing good” by using transparency and innovation to make a real difference and enhance their competitive position at the same time.
Speakers
Rick Ferguson
Editorial Director, COLLOQUY
As Editorial Director of COLLOQUY, Rick is responsible for all print and online publishing, as well as educational and research projects. Under his direction, the COLLOQUY magazine and website provide a worldwide audience of more than 32,000 subscribers with news, expert commentary, program summaries and research on all facets of loyalty marketing around the globe.
An acknowledged expert in the field, Rick has published numerous articles and white papers on the theory and practice of loyalty marketing and the innovative approaches loyalty programs take in seeking to change consumer behavior. He has been cited as a loyalty expert by many news and business publications, including The Wall Street Journal, The New York Times, USA Today, The Guardian (UK), Fast Company and Smart Money. He is a regular contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine, DM News (Canada) and the website Chief Marketer.
Rick has been a featured presenter at conferences sponsored by a wide range of industry organizations, including DMA, CMA, NACS, FTMA, Source Media, Marcus Evans, IQPC, IIR and Terrapinn. As a key member of the COLLOQUY faculty, he has delivered workshops and webinars on the principles, practices and technologies of loyalty marketing in the US, the UK, South Africa, Ukraine, Malaysia and Singapore.
Owen Ward
Associate Director, Marketing, LoyaltyOne
In his role as Associate Director, Marketing, with the AIR MILES Reward Program, Owen is responsible for identifying and creating integrated marketing initiatives that reflect the growing eco-consciousness of Sponsors and Collectors in North America’s premier coalition loyalty program. Prior to joining the AIR MILES team, he was Vice President, Brand Authenticity, with Green Rewards, an innovative business that sought to inspire a green shift in consumer behaviour by harnessing the power of consumer loyalty programs. Green Rewards became part of LoyaltyOne in 2008 and is being integrated into the AIR MILES Reward Program.
An expert in green consumer intelligence and marketing, Owen was co-founder and principal of ClickGreener Inc., the online shopping portal provider acquired by Green Rewards in early 2008. He is passionate about driving business initiatives that truly make a difference, combining his background in developing socially conscious ventures with earlier career experience in packaged goods marketing. Trained by former US Vice President and Nobel laureate Al Gore, he speaks frequently to business and not-for-profit audiences on the new green economy.
Founded in 1992, The AIR MILES® Reward Program is Canada’s premier coalition loyalty program. More than 9 million Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program.
The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 500 different rewards such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Registration Rates
| DMA Member: | $69.99 |
| Non-Member: | $99.99 |
Registration rates are subject to change.
Upcoming Loyalty Marketing Virtual Seminar Dates
| Registration is not currently available. Please notify me when registration is available. |
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
NOTE: For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Additional Loyalty Marketing Training Opportunities
| 05/04/2010 | Loyalty Marketing Workshop
DMA Seminar Center - New York (212) 790-1500 * The Sheraton Hotel & Towers |
New York, NY | Register Now! |
*The facility where this event is being held does not have sleeping accommodations. Please mention you are attending a DMA seminar when you call for a special rate.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. In the event we change a date or time of a virtual seminar, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500.
Cancellation Policy
If you cannot participate in the webinar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
Co-sponsor
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty website in the world, and COLLOQUY's Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY® magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.
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