Direct Marketing Math & Finance Seminar

Robert Weinberg President, RW Consulting

During a career spanning more than 32 years, 16 of which have been spent teaching direct marketing, Bob has helped over 200 organizations to launch or improve their direct marketing operations, lead generation programs, management and marketing information and control systems, and database design and segmentation techniques, using many of the tools presented in his course. Among the many firms Bob has served in the US and abroad are Bose, Coach Leatherware, Hershey, Hewlett-Packard, IBM, Microsoft, PetSmart, and Sara Lee. RW Consulting offers clients expertise in such areas as business strategy and evaluation, marketing database, conceptual design and application, and management of multiple channels of distribution.