Mastering the 50+ Marketplace Seminar
There are 93 Million US residents over the age of 50 today! You MUST know how to market to them successfully.
Learn to reach, communicate with, and sell to the lucrative 50+ mature market - that's 93 million consumers whose heads you need to get inside. This interactive two day seminar will help you do just that - directly relate to this swelling customer base that soon will no longer be a niche but the single largest market segment of American consumers. Learn how to identify different cohorts and their unique needs and give your 50+ customers what they want:
They possess more than half of all the disposable income in the U.S. money they are ready and willing to spend. Make sure you are getting your share.
In just two days, you'll overcome “old thinking” about who the older population is, what makes them tick, and what turns them on — and off. You'll learn breakthrough information about the many 50+ marketing segments and which ones to invest your dollars in.You’ll discover valuable ways to avoid costly mistakes with creative, and correctly utilize telemarketing, the Internet, and other media, and much more.
Benefits of Attending
This is your opportunity to:
- Gain proven techniques for selling to this complex and often misunderstood customer base
- Learn breakthrough information about the many 50+ marketing segments and in which ones to invest your dollars
- Review how to plan ahead and tap into the 26% increase in the 50+ population projected within the next 10 years
- Discover valuable ways to avoid costly creative mistakes and correctly utilize telemarketing, the Internet, other media, and much more
- Get company-specific feedback from a mature marketing expert on your 50+ mailing piece, Web site or your new product/service ideas
- Network with other marketing professionals facing the same challenges you are
Who Should Attend
This seminar is designed for all direct and interactive marketers who are targeting the 50+ consumer, including investment, insurance, healthcare, pharmaceutical, travel, leisure and education, vitro nutrient, not-for-profit, catalogers, and ad agency professionals. It’s ideal for any marketer who is:
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
| FREE BONUSES! |
Attendees tell us this workbook alone is worth the price of admission! Marketing Templates to help you identify your best 50+ segments and their attributes, plus strategies for reaching them. |
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Pharmaceutical Marketing Council, Financial Services Council and Retail Marketing Council.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
| DMA Member: | $1,399 |
| Non-Member: | $1,699 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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