Mastering the 50+ Marketplace SeminarSeminar Leader
Kurt Medina President, Medina Associates Kurt Medina is an established mature marketing authority and a direct marketing expert with 30+ years of hands-on experience. As President of Medina Associates, he consults with a variety of clients in the areas of new concept development, consumer positioning and relationship direct marketing. He has concentrated on the 50+ market for the past 20 years. Medina's breadth of direct marketing knowledge and experience spans both tangible and intangible services and products including books, wine, computers and insurance. He draws from an impressive background as Senior Vice President with National Liberty Insurance, General Manager of the Catalog Division at Franklin Mint and Managing Director of Atari Club & Warner Ventures. Medina’s impressive client list includes Prudential, Reader’s Digest, AARP, Fannie Mae, iGrandparents, HearX, QVC, Humana, Guideposts Magazine, Compaq Computers, GE Financial, MetLife, Saatchi & Saatchi/CMS, DuPont, Hoveround, The Seniors Coalition, and many others. Visit www.medinaassociates.com for more information about Medina Associates.
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