As search marketing rapidly evolves, marketers suddenly find themselves competing head-on with their own cost-per-acquisition (CPA) affiliates. They’re struggling to maximize incremental revenue without cannibalizing their own search campaigns or threatening affiliate-generated sales. Marketers are being challenged to understand which acquisition and retention strategy is working best as compared to others – in an environment where “channel overlap” is getting in the way of true apples-to-apples ROI analysis.
Competing head-on with your cost-per-acquisition Web affiliates in the search space? Struggling to maximize incremental revenue without cannibalizing your own search campaigns or threatening affiliate-generated sales? This session is for you. Savvy marketers and affiliates are biting the bullet – radically restructuring relationships to achieve mutually beneficial acquisition and branding results. Learn how to uncover hidden in-efficiencies and delicately realign affiliate distribution rules. Come learn how to scale up CPA affiliate marketing without compromising paid search.
After this virtual seminar you will:
1) Understand how to pop the hood & inspect CPA affiliate and paid search programs for campaign-level confluence that clouds true ROI measurement
2) Learn how to set a new course: Pro-actively manage the intersection of performance marketing channels though a balanced approach
3) Be able to create a more harmonious existence between affiliate and search marketing channels.
Speaker: Jeff MolanderJeff Molander is CEO of Molander & Associates Inc. and Principal at The Partner Maker LLC, the first communications management system custom tailored for the online performance marketing industry.
Since 1997 he has been providing management consulting to early stage entrepreneurs, investors, agencies, multi-channel retailers and service marketers. Molander cut his performance marketing teeth upon joining up with his client Performics Inc. where he helped found and grow the Web marketing services company. Ultimately Performics was acquired by DoubleClick in 2004 and Google (GOOG) in 2007 — part of a $3.1 billion acquisition. He’s a business blogger (ThoughtShapers.com and JeffMolander.com), podcaster (Paying for Performance) and a regular, sought-after. Molander is regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, Internet Retailer Magazine, Catalog Success Magazine, DM News and is a regular columnist at Target Marketing Magazine.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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