Multichannel Marketing Seminar

Neil H. Feinstein Adjunct Professor Graduate Programs/Direct & Interactive Marketing New York University
Director of Creative Strategy True North Inc.

As a professor on the Master's level, Neil teaches future direct marketers about the intricacies of direct and interactive creative strategy. The knowledge Neil imparts is based on 18 years of real-world experience working with some of the "bluest-chip" names in direct marketing.

As the Director of Creative Strategy at True North Inc., Neil builds multichannel programs for Pitney Bowes, Hachette Filipacchi Magazines, Disney Publishing and Buena Vista Home Entertainment. While VP of Creativity at Bigfoot Interactive, Neil built e-mail marketing programs for Calvin Klein Fragrances, MCI, World Wildlife Fund, and Alitalia. As Partner, Creative Director at Bozell, Neil worked on integrated campaigns for The New York Times, Datek Online (now Ameritrade), Merrill Lynch and FEMA.

Neil holds a Master's degree in Direct and Interactive Marketing from NYU, and an undergraduate degree in Psychology from SUNY, Oneonta. Neil lectures nationally on e-mail marketing and integrated advertising. He is a contributing editor to Target Marketing and Proof Online.

Dan Affeldt Senior Vice President of Marketing Mitchell & Resnikoff

Dan has over 20 years of experience in B-to-B and B-to-C direct response marketing, multichannel development, database marketing, CRM/e-CRM programs, e-commerce and supporting marketing database systems.

His broad experience includes developing strategies and systems for diverse organizations including Dow Jones, Pillsbury, Ziff-Davis, US News & World Report, Advanta, EAB Bank, Colonial Williamsburg Foundation, SEI Financial Services, CIGNA, CONECTIV, Hoffmann-LaRoche, Allied Signal, Fannie Mae, American Express, and CUNA Mutual Insurance Group.