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Using New Media-The Link between DM & Brand
DATE: May 7, 2008
TIME: 1-2 pm EST
Presented by DMA’s Research Department and GraficaGroup

In this session we will:

1. New research data on how marketers use Web 2.0 to accomplish branding, direct marketing through an integrated strategy.

2. Learn more about Blogs, Virtual Words, Social Networks, User Generated Content, RSS feeds and wikis and how to use them to link DM and Brand.

3. What are the most effective uses of each type of new media?

4. Which metrics you should use to track to measure your results?

5. How you can use Web 2.0 to create a community of loyal customers?

6. How you can become and expert in interactive marketing?

Speakers

John Flores, Vice President/Chief Strategy Officer, GraficaGroup

Eugenia Steingold, Senior Research Manager, DMA

Registration Rates

DMA Member: $149
Non-Member: $199

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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