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Unified internal and external branding are important keys to a company’s success and in developing a solid and clear corporate message. Your company's brand should reflect its goals and capture the essence of your company. This message needs to be understood by both employees and clients in order to achieve results.
In this presentation, Matthew Schwartz of MSDS, an award-winning branding and interactive design studio that provides a full-range of creative and strategic solutions will co-present with an MSDS client on the tactics you can use to align your internal and external branding efforts.
Learning Points:- Effectively communicate your brand and corporate message to both your employees and clients
- Adapt your brand to your changing goals and objectives
- Convey your brand and message to the right audience at the right time
Matthew Schwartz, President, MSDS
As founder and Chief Creative Officer of MSDS, Matthew offers clients over a dozen years of experience in brand strategy, copywriting, and design for both print and interactive. He has applied his expertise to a wide range of industries, including finance, pharmaceutical, professional services, retail, education and non-profit organizations. With Matthew at the helm, MSDS has partnered with clients such as TIAA-CREF, Acumen Fund, Extended Stay Hotels, Saving America's Future Energy, Coupons.com and America Abroad Media. Prior to founding MSDS, Matthew was Art Director at Young & Rubicam New Technologies, Creative Director of Online Retail Partners, and a designer with Cline Davis and Mann. He led integrated advertising and website development for Weyth, Cadbury Schwepps, Ziff-Davis and AT&T. Matthew oversaw design of consumer e-commerce experiences for Dick's Sporting Goods, Zany Brainy and Ulta Cosmetics and worked on consumer and trade designs for Pfizer and Eli Lilly. Matthew is active in the design community as a long-standing member of the AIGA. He has been awarded and profiled for outstanding accomplishments in design by Print Magazine, Communication Arts, The American Design Awards, Graphic Design USA, Rockport Publishers and others. Matthew holds a Bachelor of Liberal Arts from Sarah Lawrence College with a dual concentration in Visual Art and Creative Writing.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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