Predicting Customer Behavior:
Finding What Works and Why
Marketing based on gut feelings fails at least 50% of the time - if you’re lucky. Successful marketing isn’t a question of opinion or taste, but of what consistently leads more people to buy. We don’t learn by setting out to prove what we wish to be true. We only learn when we let the evidence show us what works.
But be prepared to stir up a little controversy. The Predicting Customer Behavior Seminar: Finding What Works and Why challenges traditional marketing wisdom. It takes a courageous stand, dares expose relying on gut intuition as foolhardy, and proves it.
This information isn’t just theory based on ideas, it’s the product of 30 years of testing and measuring advertising and marketing, reviewing what other results-based marketers have learned, and exploring what scientific marketing techniques are working best in the real world, right now. We'll teach you how to avoid being duped by marketing myths, so you can accurately and reliably predict, target, and profit from consumer behavior. You’ll leave with tools you can apply right away to make your marketing more on-target, measurable, accountable, productive, and profitable.
Download a PDF of the Predicting Customer Behavior Seminar: Finding What Works and Why brochure. 
Benefits of Attending
Whether you’re a marketing executive, an agency professional, or a creative, you’ll learn how to move past - this worked, that didn’t - to “this worked, and worked again.
- As you discover the true science of marketing, you’ll be trained to:
- Apply the scientific method (instead of intuition) to marketing to ensure measurable, projectable profits - before you launch
- Get your customers to show – not tell – you exactly how they’ll react to your next marketing effort
- Conduct amazingly reliable predictive research on a shoestring budget with ease AND with effective results
- Replace misapplied focus group and phone/web surveys with proven methods that truly predict market behavior
- Use powerful branding strategies that speak to consumers on a deeper level – based on years of scientific research into human behavior
PLUS, you’ll learn how to apply critical thinking skills to your research, strategy, branding, targeting, testing, and rollout from start to finish, campaign to campaign. We’ve done the research; you’ll learn the step-by-step strategies that are working in the real world, right now. In the end, you’ll find that bringing marketing into the realm of science enhances your creativity. Better yet, it will channel your creativity so it works harder for you, more profitably for you, than ever before.
Who Should Attend
- Anyone who contributes to your marketing strategy. As well as all of your Middle and Senior Level Executives, including:
- Company Presidents
- Company Vice Presidents
- VPs of Marketing
- Marketing Directors
- Marketing Managers
- Advertising Executives
- Advertising Account Managers
- Creative Directors
- Copywriters
Why You Should Attend
At last, here’s a technique to throw out the guesswork and build certainty into marketing.
- Among the questions you’ll get the definitive answers to:
- How to drill down to the why of consumer behavior - to dig deeper for the actual cause in marketing - not just correlations - in order to deliver what they are seeking
- Creative ways to to conduct valid, predictive in-depth testing, even on shoestring budget
- How to test and evaluate marketing methods the way scientists test hypotheses so you get results that work in the real world. Better still, that you can count on to come out the same way every time
Register for the Predicting Customer Behavior Seminar: Finding What Works and Why now and gain the knowledge and skills necessary to craft marketing that works, predictively and reliable time and time again—and avoid needless costly failures
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
| FREE BONUSES! | |
1. As a registrant, you’ll receive a free copy of Steve Cuno’s groundbreaking book, The Fallible Gut: A Marketer’s Guide to Surviving Intuition. A companion volume to this dynamic seminar, you’ll use it as a reference for years to come, as you draft your own scientific marketing campaigns. Refer again and again to Steve’s tips, guidelines, lists, and points to remember, to refresh your critical thinking and keep your trained eye on predictable results. 2. You will receive a workbook packed with valuable material for continued reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. These bonuses alone are worth the price of admission! |
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. . Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify:
Direct Marketing Agency Council, Analytics Council, and List & Database.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
| DMA Member: | $1,399 |
| Non-Member: | $1,699 |
Registration rates are subject to change.
See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you must cancel, please submit cancellations in writing to the DMA Customer Service Dept. Registrations canceled at least 5 days before the event will be refunded 100%. Cancellations received less than 5 days before the event will not be refunded. Rather, the remaining balance will be held on account for a future DMA event within 12 months of the cancellation. Please note that all account credits must be used within 1 year.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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