Predicting Customer Behavior:
Finding What Works and Why

Steve Cuno Chairman, RESPONSE Agency, Inc.

An internationally published marketing authority, Steve Cuno is a popular event speaker for the Direct Marketing Association, the American Marketing Association, the American Bankers Association, the National Postal Forum, the US Postal Service, and others. He opened RESPONSE Agency, Inc. in 1994. Clients who have profited from Steve’s marketing expertise include: Wells Fargo, General Electric, Nevada State Bank, educational and financial institutions, consumer and high-end software developers, the health care industry, and publishers. Steve Cuno is the author of the groundbreaking book, The Fallible Gut: A Marketer’s Guide to Surviving Intuition.

Steve shares his vision and why he created this groundbreaking seminar:

“I am on a crusade for responsible advertising and marketing. My passion is finding and using what works for clients in a wide range of settings, serving a wide range of customers. This seminar teaches you a scientific approach to marketing -- how to commit your marketing to good judgment, science, and talent -- within a framework of testing, disciplined strategy, and value-driven branding practice. It is a true Scientific Method of marketing -- one that gets projectable results in a variety of real-world situations.”