Have you heard about the new PURL and GURL? What was once known as a classy piece of jewelry and your sister who would wear it are now direct marketing tools known for generating exceptionable response. Log in and get the inside scoop about PURL’s and GURL’s and how to use their direct marketing magic to your advantage. This virtual seminar will delve into best practices for using these mediums within various media such as direct mail, insert media, DRTV, drive time radio, outdoor advertising, online banner advertising, paid search engine listings and display advertising. Best Practices will cover:
1) PURL and GURL generation for maximum recall
2) Landing page design to optimize conversion from a prospect to a qualified lead or customer.
3) Analytics – tracking activities of the most usable data from your campaigns.
Attendees will:
- Understand what a PURL (personalized URL) and a GURL (Generalized URL) is
- Learn the best practices for using PURLs and GURLs within your direct marketing initiatives
- Be familiar with the latest cross media techniques for more effective 1:2:1 marketing
Speaker: Devin Voorsanger, Director of Business Development, Indros Group
Devin has eleven-plus years of hands-on experience in marketing, six within an agency setting. His agency experience includes stints within Luminant Worldwide, Interactive8, and J. Walter Thompson. Devin’s wide-ranging interactive experience includes a post as Director of Internet Services at a major online/offline publisher, and Account Management with several high-profile projects, most notably the De Beers global website and Circle Line Statue of Liberty Ferry. His Interactive skills include website and landing page optimization, online marketing and strategy. Devin became a member of the Indros Group in 2006.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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