Social Media Smarts:
An Introduction to the Social Web, Tools and Strategies

9:00 am-10:30 am
Introduction to Social Media

Learn about social media, tools and business impact:

• What is social media?
• Examples of popular web 2.0 and social media web sites/tools
• What are the benefits of social media for marketing web sites?
• Social media gone good and gone wrong

10:45 am – 12:00 pm
QuickStart to Business Blogging and RSS

Learn the who, what, where, when and why of blogging:

• Why blog?
• Blogging and RSS basics, examples
• Blogging software and tools
• Blog usability
• Blogging and interaction: comments, trackbacks and linking
• Content sourcing and logistics

1:00pm-2:30pm
Marketing Socially: Creating and Promoting Blog Content

Learn about emerging channels of communication, networking and information distribution:

• Introduction to Microblogging
• Practical applications for Twitter, FriendFeed and Plurk
• Social Bookmarking tools
• Introduction to Wikipedia, Google Knol and custom wikis
• Practical microblogging, bookmarking and wiki examples

2:45pm-4:30pm
Social Media Strategy Workshop

Learn how to measure the impact of business blogging for marketing, PR and customer service:

• Basics of blog and RSS analytics
• Online brand monitoring and reputation management
• Tools for monitoring, measurement and analysis
• Dealing with dissenters and evangelists

Day 2

9:00 – 4:30 pm

Please arrive 30 minutes earlier than the start time to register. Continental breakfast will be served.

9:00am-10:30am
Step Up to Social Networking

Learn the fundamentals of social networking for business:

• Introduction to social networks, trends and future
• Explore MySpace, Facebook and LinkedIn
• Guidelines for leveraging social networks for customer engagement
• Practical marketing examples of successful social networking

10:45-12:00pm
Videos and Podcasts and Images Oh My!

Learn the basics of using digital media and content sharing:

• Introduction to online video, video sharing sites and tools
• Introduction to podcasts, aggregation sites and tools
• Introduction to image sharing: Flickr
• Practical examples of using video, podcasts and/or social image sharing

1:00pm-2:30pm
Social Roundup: Microblogging, Social Bookmarking and wikis

Learn about emerging channels of communication, networking and information distribution:

• Introduction to Microblogging
• Practical applications for Twitter, FriendFeed and Plurk
• Social Bookmarking tools
• Introduction to Wikipedia, Google Knol and custom wikis
• Practical microblogging, bookmarking and wiki examples

2:45pm-4:30pm
Social ROI: Measuring Blogs and the Social Web

Pulling together the social media basics, practical tools and examples, attendees with learn to develop a practical social media strategy for their business covering:

• Strategy
• Objectives
• Tactics/tools