Great direct response creative is like black magic. It can transform the words into a more powerful spell. It's part art, part science. Let's see the creative tricks of the trade that will result in the open, read, and response rates that will let you triumph in the Darwinian competition for "their" time and money.
Get the latest research and the new rules. Does ugly still sell? Should it? What typeface should you use for email? What should be seen first in an animated online ad? Should you ignore the brand police?
See specific ways to kill response and specific ways to lift it via design choices in this fast-paced session.
Design can be the 'secret sauce' that can make or break a direct response effort—no matter what the medium. And while copy may be king, even the most compelling copy in the world can be murdered by "bad" design choices.
So, learn how your concept can survive and thrive in the onslaught of marketing messages—even through the approval process. In this fast-paced virtual seminar learn about what works and what doesn't and why—in online ads, email, print, direct mail.
Learning Points:
- Understand 10 common mistakes designers make that hurt response – whether in print or on the web
- Master the #1 role direct response design must perform
- See differences in design for marketing and selling consulting, technology and professional services versus how you market products
- Work more imaginatively and creatively within the "rules" of direct design
- Hear the latest research on direct response design approaches that work
Speaker: Sandra J. Blum, President, Blum & Company LLC
Sandra J. Blum brings experience in direct marketing, advertising and marketing communications to her highly rated sessions. Clients have included The Atlantic, AC Nielsen, Harlequin, the International Monetary Fund, National Geographic Society, Pitney Bowes, Smithsonian and Tufts. Author of Designing Direct Mail That Sells, Sandra writes the Marketing Matters column for Dynamic Graphics magazine.Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
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Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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