7 Tips on Optimization

In the ever-increasing world of online marketing, landing page optimization and conversion rate improvement are no longer optional; they are essential to the success of your business. With the rising cost of online traffic, marketers are paying more for less return on their ad dollars. To keep up, online marketers must rollup their sleeves and dive into conversion optimization. Optimizing your landing pages and your web site is a proven means of increasing your conversion rates and garnering ROI on advertising expenditures. Google will be offering a free Web site Optimizer tool that will make A/B and Multivariatetesting available to everyone. This is the perfect opportunity to master how to get the best ROI from your tools. You'll see examples from both Business to Business and eCommerce web sites.

Speaker:

Howard Kaplan, Vice President of Strategic Development at Future Now, Inc.

Registration Rates

DMA Member:	$149
Non-Member:	$199

See information on how to join DMA.

Ways to Register

Online:	Register Now
Fax:	212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}