7 Tips on Optimization

In the ever-increasing world of online marketing, landing page optimization and conversion rate improvement are no longer optional; they are essential to the success of your business. With the rising cost of online traffic, marketers are paying more for less return on their ad dollars. To keep up, online marketers must rollup their sleeves and dive into conversion optimization. Optimizing your landing pages and your web site is a proven means of increasing your conversion rates and garnering ROI on advertising expenditures. Google will be offering a free Web site Optimizer tool that will make A/B and Multivariatetesting available to everyone. This is the perfect opportunity to master how to get the best ROI from your tools. You'll see examples from both Business to Business and eCommerce web sites.

Speaker:

Howard Kaplan, Vice President of Strategic Development at Future Now, Inc.

Registration Rates

DMA Member:	$149
Non-Member:	$199

See information on how to join DMA.

Ways to Register

Online:	Register Now
Fax:	212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule
One day prior to the webinar or before	100% refund
Less than one day prior to webinar or no show	No refund - no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}