Consumers are hyper-saturated by endless spam. Unsubscribe rates are higher than ever. Marketers find it increasingly difficult to make their sales quotas while avoiding bombarding their consumers. By intelligently segmenting customers based on their micro-behaviors (Adding an item to a shopping cart, zooming in on a product etc.) marketers can easily reach their target. Similar to a customer’s physical interaction with items in a store, online micro-behaviors are essentially a digital trail that provides clues to consumer interests.

Web servers collect and store micro-behavior data, and it sits there, collecting cobwebs. But this raw data can be transformed into actionable intelligence to drive revenue. Marketers need to understand how this potential goldmine of data can be utilized to dramatically increase click-through rates, order-conversion rates and sales.

Informed, targeted marketing based on this intelligence can result in reduced consumer hyper-saturation, reduced replacement costs and increased brand loyalty.

• When you leave this session you will…..
• Learn why a customer’s order history alone can’t predict future purchases.
• Understand the concept of micro-behaviors and how they can be used to accurately forecast consumer interests.
• Know how to create better, more targeted, more relevant email campaigns that increase revenue and retain customers.