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Catching and Riding the Wave-Optimizing Web Performance

Date: February 20, 2008
1:00-2:00 eastern time

What Can Web Analytics Do For You?

In this session you will learn how Web analytics can help you; which metrics should be tracked for which purposes, which tools are most effective, and finally, how to increase your conversion rates and sales with the help of Web analytics.

This session will present findings from the newest DMA survey of one hundred thirty one participants. We will present data on which metrics are most effective for various business purposes. “Wandering” Dave Rhee, moderator for the Web Analytics Association’s online forum, will share his expertise with the webinar participants.

When you leave the session you will be better able to:

1. Understand what Web analytics can really help with and how to maximize its effectiveness
2. Address the biggest challenges presented by Web analytics (most notably abundance and variety of data)
3. Benchmark from others who are experts in using Web analytics
4. Maximize the effectiveness of website optimization, campaign evaluation, lead generation & sales, and customer acquisition & retention

This session will go beyond the report and present additional, previously unreleased data on using Web analytics to boost your business.

Speakers:

Eugenia Steingold, Senior Research Manager, DMA

Registration Rates

DMA Member: $149
Non-Member: $199

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

See information on how to join DMA.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Virtual Seminar Cancellation Policy

If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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