How user friendly and innovative is your website?
Research has shown that most websites lose over 80 percent of their traffic within seconds of their visitors landing. In fact, the 'decision window,' whether a user will stay or leave a site, happens in 8 seconds or less.
Has your company incorporated the latest web design trends and tactics to ensure successful user participation and conversion?
Although there are many elements to a successful, revenue-generating website, it's hard to beat one that captivates its audience through award-winning design, engaging content, fluid navigation, calls to action, and innovative functionality.
In order to expand your business online, it’s important to understand how web users respond to your website – visually and psychologically. In this seminar, you will learn how to incorporate powerful web design trends and tactics that lead to ROI. Seminar attendees will be taken through a set of case studies that highlight the most popular web design trends of 2008 and how web users are responding to them. Attendees will learn about:
- Popular Color Palettes
- The Right Browser Dimensions
- Online Videos, Polls and Blogs
- AJAX Forms for Calls to Action
- Popular Font Styles for Logos, Headers and Content
- Cool Flash Elements
- Custom Headers and Footers
- CMS and/or Blog Integration for SEO
- Landing Page Optimization and A/B Testing
Learning Points:
- Have a better understanding of web design features that truly engage visitors and prospects
- Know which fonts, forms, colors and other design elements stimulate web visitors
- Learn how to set up A/B tests and optimize landing pages
- Master well-kept design and development secrets to increase organic search results
- Absorb the latest in consumer trends so you can position your website in a manner that is appealing to your prospects
Speaker: Arman Rousta, CEO, Blueliner NY
Arman Rousta is the CEO of Blueliner NY, an internet marketing agency and web development firm specializing in ROI-driven interactive marketing strategies. Arman is the pioneer behind the 7 Pillars of Internet Marketing and Blueliner NY's offshore teams in India, Bangladesh, and China.
At Blueliner NY, Arman is responsible for managing the web development team, global operations, generating venture capital, and planning the vision for Blueliner NY's future.
With his broad business and marketing background, Arman has been featured as a source for a number of popular publications including Crain’s New York, Wall Street Journal, New York Times, Time Magazine, Popular Science, Success Magazine and Barron’s.
Prior to founding Blueliner NY, Arman spent five years as Co-Founder and COO of Exeter Technologies, a New York based automotive electronics firm, which was sold in 1999 to publicly-held manufacturing company Measurement Specialties, Inc.
Arman holds degrees in Economics-Political Science and Psychology from Columbia University.
Registration Rates
| DMA Member: | $149 |
| Non-Member: | $199 |
SPECIAL SPRINGTIME OFFER!*
Buy 2 virtual seminars by 6/30/08 and get the 3rd one FREE. Applicable only to qualifying virtual seminars with the starbursts above.
* To take advantage of this exclusive offer, you must call 212.790.1500 to register and mention Discount Code VSCOMBO. Not to be combined with any other offer.
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
See information on how to join DMA.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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