Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.
Outline
Join us for two days of cross-over sessions, each designed for use among different development teams and specialties.
Day 1
9:00 – 4:30 pm
Please arrive 30 minutes earlier than the start time to register. Continental breakfast will be served.
- Meet the Search Engines
- Learn how search engines function (including the non-technical version, for marketing minds).
- What search engines want from you
- How your choices help move you to the top of results lists
- SEO 101 - Simple to Strategic
- Begin with the basics and learn how to move beyond them.
- A brief history of search engine optimization
- The basics of optimization
- SEO best practices
- Site Architecture
- Learn how marketing can better work with IT and programmers to reach bottom-line business goals.
- How to take optimization beyond keywords
- How to integrate keyword concepts into the architecture
- Understanding how programming (HTML, CSS, etc.) works with search engines
- Keyword Research and Copywriting
- Learn how to develop a plan for content and a plan for the user to navigate the site.
- How to make a connection with the user
- How to incorporate SEO throughout content
- How to add "long tail" terms into optimization
- Call to Action
- How to make your site visitors do what you want them to do.
- Leading users where you want them to go
- Creating dynamic, fun calls to action
Lunch will be served each day to facilitate networking with your peers.
Day 2
9:00 – 4:30 pm
Please arrive 30 minutes earlier than the start time to register. Continental breakfast will be served.
- Linking Strategies
- Learn linking techniques that provide easy methods of getting a base of networked links.
- How to measure the effectiveness of link traffic
- How to pursue valuable links
- Which links bring the best visitors?
- Viral and Social Media Marketing
- Learn the latest methods of managing online reputation while increasing your business's visibility.
- How to develop social networking ideas for your business
- What is your online reputation?
- Creating a PR response plan - just in case
- Blogging and SEO
- Examine the more effective blogs and how they connect with their audiences. Learn how to use a blog to bring your search traffic to life and boost business.
- Who is your audience?
- How can you reach them?
- What type of blogger are you?
- Analytics
- Learn how to move beyond simple tabulation to effective tracking and analysis.
- How to answer the basic questions: Who is your audience, what do they expect, how can you improve their customer experience?
- How to conduct in-depth analyses
- How to make data work for you - every time
Outline is subject to change.
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